Nike Go FlyEase: Slip. Push. Go!
In this day and age, almost everything is turning into hands-free. Tesla launched its self-driving cars, and several appliance brands introduced their own Siri and Alexa. All these with reasons to save time, enhance convenience, and for sanitary purposes.
Nike's attempt at hands-free sneakers started when it introduced the Zoom Soldier FlyEase in 2015. Tobie Hatfield designed this easy-entry footwear to help athletes perform better. Nike also unveiled the Nike Adapt BB in 2019 that features a rechargeable self-lacing technology. The Air Max series also adapted the FlyEase's primary purpose and launched the Nike Air Max 90 FlyEase.
In early 2021, the Swoosh tries to push the envelope further by designing a contactless sneaker perfect for everyday use. The Nike Go FlyEase is ideal for wearers who have trouble bending down or don't have the dexterity to lace up their sneakers. It was initially designed for persons with disabilities but later broadened its market as Nike saw the potential in this sneaker.
What makes the Go FlyEase unique?
This sneaker caught the attention of many not because of its materials or style but because of how you get in and out of it. It has an orange hinge found on the outsole that allows the sneaker to crease in the middle. While it looks "broken into half," you can simply slide your foot in and push your foot down, and you're good to go. This seamless wearing is also made possible by the rubber band called tensioner that wraps around the midsole. This flexible tension rubber band keeps the foot locked and secure.
Meanwhile, taking this sneaker off is as easy as sliding them in. Unfussily, use the opposite foot to hold the heel while you slide your foot out of the sneaker.
A teen with cerebral palsy named Matthew Walzer inspired the design of Nike Go FlyEase. He sent a letter to Nike about his frustrations and embarrassments as he always needs somebody to help him in donning his footwear. Good thing the Swoosh listened.