Who should buy the Nike Atsuma

There are different models that aim to reduce waste and one of them is the Nike Atsuma. Add this model to your collection if you:

  • an affordable eco-friendly sneaker
  • a breathable and fashionable shoe for the summer

Nike Atsuma collar and tongue

Nike is cutting back on their materials with the Atsuma model

The Swoosh brand has been trying to reduce its product waste. 

One example is the release of the Space Hippie collection, which is crafted from the recycled materials of other sneakers. Although the Nike Atsuma does not work the same way the Space Hippie does, they are similar in such a way that they aim to decrease scraps.

Nike Atsuma label

This shoe is like a puzzle that has been completed using the offcuts and negative spaces. The cutouts are reverse images of one another, allowing the pattern efficiency to lower the leftovers of the shoe.

The outsole is also made from recycled rubber that has been reground.

Nike Atsuma recycled outsole rubber

Aside from the lateral and medial panels, the heel counter and eyestay are assembled using the negative space.

Nike Atsuma eyestay

The hangtag is also made by a cutout on the outsole. 

Nike Atsuma heel

As an addition to this recycling decision, the sneaker also has a recycled sock liner.

Nike Atsuma recycled sockliner

Facts / Specs

Style: Sporty
Top: Low
Inspired from: Running
Closure: Laces
Material: Leather, Mesh, Rubber Sole / Fabric
Season: Spring, Summer
Features: Breathable / Eco

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Author
Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.