Nike is cutting back on their materials with the Atsuma model
The Swoosh brand has been trying to reduce its product waste. One example is the release of the Space Hippie collection, which is crafted from the recycled materials of other sneakers. Although the Nike Atsuma does not work the same way the Space Hippie does, they are similar in such a way that they aim to decrease scraps.
The Nike Atsuma is like a puzzle that has been completed using the offcuts and negative spaces. The cutouts of the Atsuma are reverse images of one another, allowing the pattern efficiency to lower the leftovers of the shoe. In addition, the rubber outsole of the sneaker is made from recycled rubber that has been reground.
Aside from the lateral and medial panels, the heel counter and eyestay are assembled using the negative space. The hangtag is also made by a cutout on the outsole. As an addition to this recycling decision, the sneaker also has a recycled sock liner.