• Top

    Low Top

    Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.

    Mid Top

    Mid-top sneakers extend toward the ankle for a little more support and hold. These lie somewhere in the middle between low-top and high-top sneakers in terms of usage and popularity.

    High Top

    Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes. Most of these shoes take their roots from basketball and have easily or fashionably crossed to mainstream wear.

    Good to know

    Regardless of cut, it's always good to start with sneakers that can be worn for the daily grind, also called as "beaters" by some, as these are usually cheaper, easy to clean, and still gives that lifestyle "edge" before going for those wallet-thinning models.

  • Inspired from


    Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football. Still retaining a few of their performance-based technologies, these sneakers have transcended their respective niches and have successfully and popularly transformed themselves as staples of fashion footwear.


    Sneakers designed for a laidback, "cool" vibe that is built for lifestyle wear right from the get-go.

    Good to know

    Brands are now blending elements of performance and casual appeal in basically every sneaker. One can hardly go wrong with a sports-inspired sneaker or a simple casual shoe.

  • Collection

    Good to know

    Shoes sharing the same inspiration, history, materials, or technologies are routinely assembled under one compilation for the convenience of those who may wish to categorize or label their own collection as such. The classic collections like the Adidas Originals, Air Max 1, Air Force 1, new balance classic sneakers, and the Classic Leather head the pack of frequently asked about collections.

  • Price
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Fit & Sizing

The Nike Air Max BW Ultra SE is made of predominantly mesh and synthetic upper with perforations on the heel area, which offers good ventilation inside the shoe. It’s not heavy on the feet as it is made of lightweight materials all over. This men’s sneaker generally runs true to size and available in medium width measurement. In terms of length, the size ranges are from 7.5 to 13 US.

Nike Air Max BW Ultra SE Style

One of the most favorable trends today is wearing a classic runner as an everyday casual go-to shoe. Such perception is relevant to the Nike Air Max BW Ultra SE as this slimmed down version is very versatile and can be paired with tons of wardrobe. This version comes in cool colorways that brightens up one’s varied casual lifestyle, while its Persian violet hue will always have an appeal to sneaker enthusiasts.

Notable Features

After a long hiatus from the limelight, the Air Max BW Classic gets a warmer welcome from consumers starting from its retro release in 2000. The series of variations made in the design and construction of this shoe produced a play of color options under the Air Max BW Ultra SE. The use of different technologies making this edition seamless and lightweight continues to draw attention, while the proprietary Air unit in the sole remains to be its instant incentive to popularity as such Big Window reveals the very core and deep history of this shoe.

Nike Air Max BW Ultra SE History

Nike revisited its coveted Air Max vault and resurrected the Air Max IV. This is one of the brand’s original runners built for competitive athletes, which has a slightly bigger air pack and somewhat bigger window compared to its siblings with the same trademark Nike Air sole. This timeless silhouette took on some of today’s modern amenities and gets its share of the center stage with the release of the Nike Air Max BW Ultra SE in 2017.

Going back to its origin, the Air Max IV is a shoe developed by architect-turned-footwear designer Tinker Hatfield and was dropped in 1991. It was during the time when the internet was made available to the public, grunge culture taken its peak influenced by some of the rock bands like Nirvana, Pearl Jam, R.E.M., and Metallica, while top billing artists like Whitney Houston, Michael Jackson, and Mariah Carey received astounding worldwide attention.

These obscuring series of events signaled the rise of pop culture and have placed the interest of the US market to a hodgepodge of things. However, this silhouette was well received in Europe as it created an instant connection to hip-hop groups with its predominantly black cover with hits of Persian violet and attention-calling visible windows in its sole.

Although the shoe was produced globally, the campaign over its release was far limited compared to the previous Air Max iterations from the Air Max 1 to Air Max III (later called the Air Max 90) and the succeeding ones starting from the Air Max 180. But some of the die-hard Air Max fanatics were able to relish the distinct profile of this running model with an OG colorway of Black/Persian violet. It was packaged in an orange and silver box and came with the Nike International Collection brochure.

The Air Max IV was often regarded in the past as the most underrated in the family of the Air Max. Its brand, ironically, eliminated the full “Air Max” labeling on its name as it was called Air BW Classic. Just the same, the actual shoe is covered with enough Air Max and Nike detailing, from the inscription on its heel to the branding on its tongue and footbed.

The OG colorway was retroed a couple of times, specifically in 2000, 2003, 2005, 2008, 2013, and 2016 in varying upper contours, upgraded materials, and technologies, carrying its colloquial name, Big Windows.

From its fundamental configuration as a runner, this shoe sashays into the street-fashion culture with a series of drops of the Nike Air Max BW Ultra in 2016 done in the lightest form. It kicked off with the release of the classic hues, which incorporated the Ultra retooling technique in its midsole. A great deal of weight was hollowed out from the outsole to achieve its lightweight comfort.

Other colorways were introduced that year, which significantly marked the 25th Anniversary of the Air Max BW Classic. These were the stunning City Collection decked with Victorian prints and the intricately designed Paisley Collection, done in night maroon premium leather.

In 2017, series of drops were made on the classic silhouette called the Nike Air Max BW Ultra SE. In the Spring of that year, the Bred colorway was introduced, a combo of black/red/white in synthetic and seamless foam-like upper. This was followed by the Cargo Khaki version made of breathable mesh, Nubuck overlays, and leather accents. Other variations of the classic BW using varied materials and designs were released later on that continues to delight consumers.

Additional Info

  • Depending on the color, the upper is made of varying materials such as synthetic, textile, and leather.
  • The rubber section situated on the high-wear areas of the outsole is built with durable materials.
  • The trademark Hyperfuse construction on the upper is a technology that combines different layers of materials through a high-temperature melting process. This method produces a sturdy shoe that’s seamless and breathable.
  • The Air Max has lived for decades since it was formulated by aeronautic engineer Franklin Rudy in 1977. The Air Max I dropped in 1987 reveals for the first time the Air cushioning unit in the midsole through a window in the heel.