We spent 6.9 hours reading reviews from experts and users. In summary, this is what sneaker fanatics think:

10 reasons to buy

  • The Nike Air Max BW Ultra SE is a lot lighter than the past Persian violet versions.
  • A good looking sneaker that can be paired with different casual wear.
  • The perforation in the heel area offers a lot of breathability.
  • The OG will always have its classic appeal but adding more technology to the Air Max BW Ultra SE makes this sneaker version more interesting.
  • The cored-out outsole offers flexibility.
  • The BW Ultra SE is available in a lot of nice color options.
  • The upper doesn’t need a break-in time as it is comfortable to the feet right out of the box.
  • The Hyperfuse gives this shoe a really sleek finish, a very nice modern touch to the classic silhouette.
  • A cleverly done upper that doesn’t have stitches.
  • The beauty of the BW Ultra SE lies on the modern upgrades on its cover and sole without sacrificing its timeless look.

2 reasons not to buy

  • This sneaker is vulnerable to get creases.
  • Reviewers find this shoe rather expensive.

Bottom line

The Nike Air Max BW Ultra SE is a stripped down version of the original Persian violet that eliminated a lot of weight from its upper down to its sole. Most reviewers described this shoe on its aesthetic side and emphasized that the wide range of color options available for this model suit well and add allure to anyone’s casual wear.

In terms of function this sneaker’s breathability, flexibility, and comfort are among its top assets. A marked-down cost of this shoe will definitely increase its appeal to a greater number of consumers.



A top rated sneaker
A top rated Nike sneaker

Expert Reviews

  • First look | Myers 101

  • First look | Ashik Empro

Become an expert

The Nike Air Max BW Ultra SE is made of predominantly mesh and synthetic upper with perforations on the heel area, which offers good ventilation inside the shoe. It’s not heavy on the feet as it is made of lightweight materials all over. This men’s sneaker generally runs true to size and available in medium width measurement. In terms of length, the size ranges are from 7.5 to 13 US.

One of the most favorable trends today is wearing a classic runner as an everyday casual go-to shoe. Such perception is relevant to the Nike Air Max BW Ultra SE as this slimmed down version is very versatile and can be paired with tons of wardrobe. This version comes in cool colorways that brightens up one’s varied casual lifestyle, while its Persian violet hue will always have an appeal to sneaker enthusiasts.

After a long hiatus from the limelight, the Air Max BW Classic gets a warmer welcome from consumers starting from its retro release in 2000. The series of variations made in the design and construction of this shoe produced a play of color options under the Air Max BW Ultra SE. The use of different technologies making this edition seamless and lightweight continues to draw attention, while the proprietary Air unit in the sole remains to be its instant incentive to popularity as such Big Window reveals the very core and deep history of this shoe.

Nike revisited its coveted Air Max vault and resurrected the Air Max IV. This is one of the brand’s original runners built for competitive athletes, which has a slightly bigger air pack and somewhat bigger window compared to its siblings with the same trademark Nike Air sole. This timeless silhouette took on some of today’s modern amenities and gets its share of the center stage with the release of the Nike Air Max BW Ultra SE in 2017.

Going back to its origin, the Air Max IV is a shoe developed by architect-turned-footwear designer Tinker Hatfield and was dropped in 1991. It was during the time when the internet was made available to the public, grunge culture taken its peak influenced by some of the rock bands like Nirvana, Pearl Jam, R.E.M., and Metallica, while top billing artists like Whitney Houston, Michael Jackson, and Mariah Carey received astounding worldwide attention.

These obscuring series of events signaled the rise of pop culture and have placed the interest of the US market to a hodgepodge of things. However, this silhouette was well received in Europe as it created an instant connection to hip-hop groups with its predominantly black cover with hits of Persian violet and attention-calling visible windows in its sole.

Although the shoe was produced globally, the campaign over its release was far limited compared to the previous Air Max iterations from the Air Max 1 to Air Max III (later called the Air Max 90) and the succeeding ones starting from the Air Max 180. But some of the die-hard Air Max fanatics were able to relish the distinct profile of this running model with an OG colorway of Black/Persian violet. It was packaged in an orange and silver box and came with the Nike International Collection brochure.

The Air Max IV was often regarded in the past as the most underrated in the family of the Air Max. Its brand, ironically, eliminated the full “Air Max” labeling on its name as it was called Air BW Classic. Just the same, the actual shoe is covered with enough Air Max and Nike detailing, from the inscription on its heel to the branding on its tongue and footbed.

The OG colorway was retroed a couple of times, specifically in 2000, 2003, 2005, 2008, 2013, and 2016 in varying upper contours, upgraded materials, and technologies, carrying its colloquial name, Big Windows.

From its fundamental configuration as a runner, this shoe sashays into the street-fashion culture with a series of drops of the Nike Air Max BW Ultra in 2016 done in the lightest form. It kicked off with the release of the classic hues, which incorporated the Ultra retooling technique in its midsole. A great deal of weight was hollowed out from the outsole to achieve its lightweight comfort.

Other colorways were introduced that year, which significantly marked the 25th Anniversary of the Air Max BW Classic. These were the stunning City Collection decked with Victorian prints and the intricately designed Paisley Collection, done in night maroon premium leather.

In 2017, series of drops were made on the classic silhouette called the Nike Air Max BW Ultra SE. In the Spring of that year, the Bred colorway was introduced, a combo of black/red/white in synthetic and seamless foam-like upper. This was followed by the Cargo Khaki version made of breathable mesh, Nubuck overlays, and leather accents. Other variations of the classic BW using varied materials and designs were released later on that continues to delight consumers.

  • Depending on the color, the upper is made of varying materials such as synthetic, textile, and leather.
  • The rubber section situated on the high-wear areas of the outsole is built with durable materials.
  • The trademark Hyperfuse construction on the upper is a technology that combines different layers of materials through a high-temperature melting process. This method produces a sturdy shoe that’s seamless and breathable.
  • The Air Max has lived for decades since it was formulated by aeronautic engineer Franklin Rudy in 1977. The Air Max I dropped in 1987 reveals for the first time the Air cushioning unit in the midsole through a window in the heel.
Danny McLoughlin
Danny McLoughlin

Danny is a sneakerhead turned sneaker industry expert that believes a good outfit begins from the feet up. His aunt currently isn't speaking to him for wearing a pair of kicks at his cousin's wedding. He spends most of his time trying to keep on top of the latest releases, hitting up his contacts and doing what needs to be done to secure his next pickup. Danny has been featured in prestigious publications such as The Washington Post, The Irish Times, Footwear News and the like.