• Top

    Low Top

    Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.

    Mid Top

    Mid-top sneakers extend toward the ankle for a little more support and hold. These lie somewhere in the middle between low-top and high-top sneakers in terms of usage and popularity.

    High Top

    Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes. Most of these shoes take their roots from basketball and have easily or fashionably crossed to mainstream wear.

    Good to know

    Regardless of cut, it's always good to start with sneakers that can be worn for the daily grind, also called as "beaters" by some, as these are usually cheaper, easy to clean, and still gives that lifestyle "edge" before going for those wallet-thinning models.

  • Inspired from


    Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football. Still retaining a few of their performance-based technologies, these sneakers have transcended their respective niches and have successfully and popularly transformed themselves as staples of fashion footwear.


    Sneakers designed for a laidback, "cool" vibe that is built for lifestyle wear right from the get-go.

    Good to know

    Brands are now blending elements of performance and casual appeal in basically every sneaker. One can hardly go wrong with a sports-inspired sneaker or a simple casual shoe.

  • Collection

    Good to know

    Shoes sharing the same inspiration, history, materials, or technologies are routinely assembled under one compilation for the convenience of those who may wish to categorize or label their own collection as such. The classic collections like the Adidas Originals, Air Max 1, Air Force 1, new balance classic sneakers, and the Classic Leather head the pack of frequently asked about collections.

  • Price
  • Special editions
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The fit of the shoe is basically the same as the original Air Max 90, but it has a more comfortable in-shoe feel because of the new breathable mesh upper and textile lining. It has a nice, perfect fit for those with standard foot measurements and slightly wide-footed users. Nike offers the shoe for men’s in sizes 6 to 15 while the women’s is from 5 to 12. The shoe runs true to size.

The Nike Air Max 90 Ultra Essential is a sporty sneaker with a modern look. The shoe is widely used for gym training and some are also happily wearing it as an all-day streetwear. One can achieve the sporty, classy look on this shoe when paired with jeans and shorts.

For a shoe of this heritage and DNA, the silhouette is a top draw in the men's and women's Air Max 90 Ultra Essential. The famous sleek upper design is easily a striking feature of this shoe. With the no-sew overlays supporting the breathable mesh, this is very much like a finely-tuned car that is ready to bolt out of the starting blocks.

Of course, the ever-present visible Air unit in the heel never fails to catch attention. More than just being a distinguishing element, it also serves as an efficient shock-absorbing feature that should help the user feel more comfortable and cushioned.

The Air Max 90 Ultra Essential is an up-to-date version of the Air Max 90. Initially known as the Air Max III, the Air Max 90 was first released in 1990 and was created by the Nike’s renowned designer, Tinker Hatfield. The Air Max 90 is considered as the second leading sneaker of the Air Max line. Taking into equation the number and popularity of the shoes under the Air Max line, this is no small feat by a shoe that was not as widely released in its earlier years like several of its Air Max brothers.

Unknown to many, the ridiculous popularity of the shoe that is also known as AM90, is somewhat even more unbelievable considering the fact that Nike actually kept the shoe off the shelf for 12 mind-boggling years. When released for just the 2nd time in 2002, fans of the Air Max line were treated to an ecstatic walk down memory lane courtesy of the sleek silhouette and “Mx Orange” color. It was also during this time that the ’90 was added to its name as the Air Max III was its more popular name.

Throughout the years, the shoe has also incorporated some of Nike’s best and latest technologies. Some of its much sought-after variations include the Nike Air Max 90 Infrared, which was an eye-catching rendition of superior color combination of red, black, white and grey. This model continues to be readily cleaned off the market.

Nike also released another variation that became very popular among runners in the Nike Air Max 90 Hyperfuse. The Hyperfuse upper made the shoe a little lighter and very breathable, which make the shoe really attractive to many runners.

The Swoosh also expanded the range of the Air Max 90 by offering it and other variations in mid and high cut versions. From a rather modest beginning, this shoe has more than exceeded the iconic status, undoubtedly now part of Nike’s folklore and foundation.

In 2016, the Ultra Essential version of the Air Max 90 came to the fore. It used the original design including the classic visible Nike Max Air heel unit. The modern Air Max 90 comes with an enhanced fit, new upper material, and an improved outsole unit.

  • The Nike Air Max 90 Ultra Essential has a new mesh upper that is breathable and offers an enhanced support. The shoe also utilizes the injected EVA cushioning in its midsole and the visible Air Max heel unit that is designed for impact protection.
  • The shoe has a rubber outsole designed for traction and durability.
  • For those who want a really unique experience with the Ultra Essential version of the Air Max 90, customization option is available at NIKEiD.
  • Nike uses no-sew overlays in the upper to deliver lightweight, but adequate support.
  • The ankle collar and the tongue and moderate padding for excellent in-shoe feel.