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Fit & Sizing
The Nike Air Max 90 Ultra 2.0 Breath is offered in men’s and women’s sizes. Ladies can freely choose from US sizes ranging from 5-11, half sizes included while the men can choose from 7-12. The silhouette of the AM90's already provides a secure fit, but combined with flat laces, it makes the feet snugger.
The heritage of the Air Max 90s continues with the Ultra 2.0 Breathe. This pair comes handy during summer because of its breathable knitted upper. The iconic silhouette and Swoosh logo of the Air Max 90s remained intact, which gives it a playful mix of old and new.
Because these sneakers come in neutral colorways with a couple of pastel releases, choosing the perfect color to represent one's personality can be done effortlessly. It is ideal to pair these with a shorts and jeans for that summer-ready look.
One of the distinct tweaks that were injected on the AM90 Ultra 2.0 Breathe is the use of Ultra Sole. It incorporates cored out form groves on key areas. It results in a lightweight, more flexible and more comfortable ride. It is then paired with a mesh upper to maximize its breathability.
The technology of Air Cushioning was introduced by Nike in 1979 which was exhibited in some of its footwear like the Nike Tailwind. During the 80s, Nike has already acquired 50% of the US athletic shoe's market share which entailed to heightened competition among brands. Because of this, Nike needed a striking shoe, something experimental.
Hatfield's architectural background and rebellious mindset catapulted into the development of Air Max. The Centre Georges Pompidou, a structure in Paris, became the inspiration of Hatfield of exposing the airbags, much similar the building's architecture of having the interiors seen on the exterior. Hatfield also thought of making the airbags wider, quite the opposite of the brand's original intention as it can challenge the stability and durability of the shoe.
In 1987, the Nike Air Max 1 was released. It paved the way for other sneakers like the Air Max 90, which was another masterpiece from Hatfield.
- The rubber outsole with a Waffle design is incorporated on the AM90 Ultra 2.0 Breathe to provide maximum traction
- A visible Max Air unit makes these sneakers lightweight and cushioned.