Who should buy the Nike Air Mag

The Nike Air Mag might be for you if:

  • You are a fan of the classic sci-fi film Back to the Future.
  • You love wearing shoes with a hypermodern design.
  • A high-top sneaker that offers a pleasant and cozy experience is what you are after. 

Who should not buy the Nike Air Mag

Expensive by $3,625 than most Nike high-tops, the Air Mag is not for budget-conscious and thrifty wearers. Retailed at $175, they are better off with the Nike Air Force 270 Utility. Also, busy people might have to look past this high-top sneaker as its light features require recharging which could take up their time. They could instead have a look at the Nike Air Max 720 SATRN and see if it fits the bill. 

Just like in the movie

The Nike Air Mag is an iconic silhouette that is highly coveted by many, especially by Back To The Future fans. This shoe conveys a futuristic design that at first glance, some may find challenging to style up. However, it cleanly combines innovative technology with the streets which results in a pair of sneakers that can function both as a costume sneaker as well as a casual, everyday gear.

Most buyers admire the style and design of the Nike Air Mag, saying that it looks great and just like in the movie while a couple of commenters said that this sneaker looks really cool. 

Features from the future

When you say Nike Air Mag from Back To The Future II, one of the things that would come to mind is its self-lacing system. It is one of the key elements of the sneaker that defines its characteristic of being actually a product of the future. Another eye-catching element of these shoes is their light-up technology, adding more to their futuristic appeal. That said, a few reviewers enjoyed wearing this shoe as they feel like being in the future or in space with its techy features. 

Light and cozy

Do not be deceived by its bulkiness and high-top design, it been has reported that the shoe is light despite its heavy-looking construction. Some owners also lauded this futuristic sneaker by Nike because of the comfort it provides.

Topnotch and long-lasting

Everything on this silhouette, from the midsole to the upper, feels premium and durable.

A highly-desired pair

Many sneaker fans are happy that they finally got to wear a truly iconic shoe.

How to wear the Nike Air Mag

The clean design of the shoe allows it to deliver a modernistic yet casual appeal. Wearers also can play around by pairing this shoe with various outfits. It goes well with the hoodie and joggers combo. You can also match it with some nice-fitting skinny jeans.

Nike Air Mag History

It was in 1989 that most people, especially the fans of the “Back To The Future” movie franchise, first got a glimpse of the Nike Mag. The iconic shoe was introduced in the second installment of the movie franchise, the “Back To The Future II.” Set mostly in 2015, the movie featured the sneaker with an auto-lacing system and a light-up technology. The main character Marty McFly, played by Michael J. Fox, was the one who wore the sneakers so he can fit in with the modern crowd.

Although the pair featured in the movie was only made possible with a little touch of movie magic, there were still sneaker enthusiasts, as well as pop-culture and tech geeks, who wanted to get themselves a pair. But, unfortunately, they would have to wait for a few decades.

In 2008, a patent for auto-lacing was filed by Nike with Tinker Hatfield’s name on it as well as Tiffany Beer’s, who would be the one to help Hatfield in bringing his vision to reality.

Launch to the future

Nike first launched the Air Mags in 2011. The shoes were released through auctions in which the proceeds would go to the Michael J. Fox Foundation. The 2011 Version of the Nike Mags was almost like what you can see in the movie. It lights up and the outer design and style were exactly the same but it was missing one thing; it didn’t have the auto-lacing system yet which was one of its key components.

In the movie, Marty McFly went to travel to the 21st of October, 2015. Many people were expecting for the iconic shoe to be released. Although Nike didn’t do such a thing, they still had quite a little surprise for its fans. Michael J. Fox made an appearance on “Jimmy Kimmel Live!,” and unveiled the new version of the Nike Air Mags which now features the auto-lacing system. He also took to twitter to show the letter Tinker Hatfield wrote for him which also confirmed that the Air Mags are real.

The year 2016 is the most anticipated year of the Nike Mags fans. The brand finally released the sneaker in its updated version and now features its self-lacing technology. Only 89 pairs of the Air Mags were released and it was to pay tribute to the year the Back To The Future II premiered.

Nice to know

  • The 2016 release of the shoe was put up on a raffle where people can enter by donating $10 to the Michael J. Fox Foundation.
  • All of the proceeds of the 2016 release of the Air Mags were donated to help in fighting Parkinson’s disease.
  • The name “Mag” was derived from the word “magnetic.”
  • The highest bid for the 2011 Nike Mags was $37, 500, made by British rapper Tinie Tempah.

Facts / Specs

Style: Futuristic
Top: High
Inspired from: Basketball
Collection: Nike Air
Closure: Laces, Velcro
Designed by: Tinker Hatfield
Material: Mesh, Rubber Sole, EVA / Fabric

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Nike Air Mag unboxing and on-feet videos

Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.