New Balance X-90 Reconstructed History
New Balance has a rich legacy full of running-related gear which is the main basis for their popularity in the first place. The Boston-based company owes the running community a bulk of its relevance not only in the athletic realm but also in the lifestyle scene today. From selling orthotics more than a century ago, New Balance in the concurrent zeitgeist had been the regular go-to brand of fashion boutiques like J. Crew and the likes.
The one iteration that put New Balance in the running world map was the “Trackster” which is a ripple-bound shoe and a first of its kind. This shoe was the reason behind the earlier success of the brand which in turn ignited New Balance to produce more top quality shoes in the upcoming years. The model that followed the almost same glory was the New Balance 320, which was the first footwear under NB following the number naming pattern.
The latter part of the 70s became the turning point era of the coveted running-wear producer where silhouettes like the 420, 574, and 576 surfaced and raked in a bountiful heap of revenue. Though these silhouettes became the quintessential medium for the company’s success during that time frame, the brand still continued to innovate and release models that are progressively improving.
Then came the 990 series which was rumored to have been associated with the late Steve Jobs. The New Balance 990 served as the company owner, Jim Davis’ holy grail. It was the iteration that put the Boston manufacturer on the map. Mixing technical features with timely aesthetics, the New Balance 990 was a shoe full of flexibility, cushioning, and stability all rolled into one. Though it was priced rather expensive at the time, it was still heralded as the prime runners to have touched the surface of the earth.
Since its release in 1982, the New Balance 990 series was continuously enriched occasionally. Its product line spans decades and shows no signs of stopping even though there are only nine replaceable numbers in its name. For those who don’t understand, the 99x line utilizes its last digit for a newer model. Choosing the number is arbitrary, and every iteration brings something new to the table.
Spanning for three decades, the NB 99x collection religiously provides its loyal fan base a plethora of options to choose from. Relatively, the latest iteration was the New Balance 990v4 which is still categorized as a running shoe and is quite a good one according to its reviews. Beyond the high-performing antics and unshaken legacy of the 990 collection rises another sneaker pack destined for lifestyle.
The New Balance X-90 is a revolutionary shoe that was introduced in 2018-- two years after the release of the NB 990v4. The hip low top sneaker pulls out hints from previous models under the 99x umbrella like the Hytrel strap from the NB 997 and the 991’s midsole window positioned at the heel. Several themes followed its release including the Statement Pack, Modern Essentials Pack, and the Return to Future Pack.
In the midst of its spontaneous design reformation, the NB X-90 tones down the sporty look of the franchise and introduces the public to its “Reconstructed Pack.” Launched in the latter part of summer, the New Balance X-90 Reconstructed, also called the New Balance X90 v2 by some retailers, reinvents the chunky look of the primary model and morphs it into a low profile complete with nubuck overlays on its upper. It was initially made available in muted colorways that perfectly reflect its down-to-earth appeal.