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For the 998 Made in the USA, men’s and women’s sizes are available. Its upper construction delivers optimal breathability. Paddings on its collar and tongue help in providing all-day comfort.
The New Balance 998 Made in the USA did not stay too far from its precedents. Some elements from 1993 model were retained, one of which as the massive Abzorb midsole and the traditional suede and mesh construction. Different colorways are available as well as the leisure to customize the color of each part of the shoe.
Despite veering away from athlete endorsements, celebrities are sighted to have worn 998s on their off-cam street style. These celebrities include Basketball player Kendall Marshall, Actor Ben Affleck, and hip-hop artist Kanye West pre-Nike and Adidas collab. Styling these sneakers is fairly easy- a casual or sporty outfit can easily be paired, just like how the celebrities wear it.
New Balance’s experience in manufacturing shoes and shying away from shifting to cheaper labor and goods reflects on its products. The 998 Made in the USA may be a revival, but it carries a modern attitude. It retains its midfoot ABZORB cushioning, which gives exceptional shock absorption. The Made in the USA not only is the brand's pride but a reiteration of the products' quality and craftsmanship.
Since its beginning in 1906 in Massachusetts, the New Balance Athletic Shoe, Inc. has remained to its principles, which makes the brand stand out from its big competitors. Its goal has been to help athletes reach goals translates to being more meticulous on the quality of the materials, craftsmanship, and production of the shoe.
The New Balance 998 Made in the USA is a reissue of the famous 998 released in 1993. Coming from the 99X series, it is set apart from the seemingly complicated alphanumeric New Balance system. The 990, the first line issued from the series, was born from the challenge that Jim Davis, New Balance’s Chairman, posted. He wanted the team to make the most innovative running shoe. Despite taking a few years to create, New Balance only proved that it was worth the wait. The 990 features a range of technologies and a heel motion control. This is revolutionary at this time because it gave runners what they needed -- stability, flexibility, and cushioning.
This was also the first shoe to debut hitting the $100-mark, an eyebrow raiser for the running market. Despite many doubting its potential, the projected $5,000 pairs sold in its first year reached ten times in just half a year. The 99x series proves its place in the sneaker world. The Made in the USA is a statement of the brand as the only company who is able to make or assemble more than 4 million shoes a year in the US.
- Despite staying away from usual marketing strategies, the New Balance 998 Made in the USA has done a series of collaborations. The Concepts, J.Crew, and BEAMS are some of the famous collaborations of the 998s.
- New Balance can customize the colorways of the New Balance 998 Made in the USA. Customization is also extensive as clients have the option to choose the colorway of the 18 parts of the shoe.
- Kanye West before his partnership with Nike and Adidas was spotted with two 998s.