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The NB 990 Made in the USA Bringback is a men’s sneakers with sizes ranging from 5-13 D. Half sizes are available for more options. Women wishing to avail these retro sneakers can go 1.5 sizes down their usual size for that ideal fit. Most of the users say that these sneakers fit as expected, so there’s no need of adjusting the size when purchasing.
Upon its initial release in 1982, the New Balance 990 shook the footwear industry because of its revolutionary technology and its high price tag. Thirty years since its launch, New Balance released the 990 Made in the USA Bringback in commemoration of its OG version. Unlike retro comebacks like the Air Force 1 that come in various colorways, New Balance maintained its original gray colorway composed of suede and meshed upper and white N logo.
Belonging to a line worn not only celebrities but by the most influential people like Steve Jobs, it's easy to get street style inspiration. Although its style may be linked to old people, those who are adventurous can quickly pull this off and still look trendy.
For a retro sneaker making its comeback, the New Balance 990 Made in the USA continues to be packed with features. For one, it uses Vibram outsole for that versatility of a traditional athlete and performance similar to being barefoot. This infamous outsole is comprised of innovative rubber compounds to provide excellent surface contact and enhanced traction.
Being Made in the USA does not only serve aesthetic purposes. It delves into the brand’s proud commitment to being the only major company producing and assembling over 4 million athletic footwear per year. Moreover, as the 990 series was able to withstand the test of time, it connotes to the use of premium materials and craftsmanship.
Launched in 1982, the New Balance 990 spent several years of development to live up to New Balance Chairman Jim Davis’ challenge of creating the most innovative running shoe in the footwear industry.
Compared to the previous New Balance sneakers, the 990 was constructed differently incorporating technologies like a heel motion control device. Overall, the shoe satisfied all the needed requirements of runners-- stability, cushioning, and flexibility, all in one shoe.
The 990 was the first sneaker to hit the $100 mark, the highest price point at the time. Because of this, many doubted its capabilities, mainly the competitive running market. Because of the high price tag, the projection of the initial sales for the first year was set at 5,000 pairs only. However, an overwhelmingly 50,000 pairs of trainers were sold in just the first six months since the 990’s release. Since then, the momentum of sales was sustained that over 10 million pairs are sold to date.
The triple-digit price tag meant how the brand wanted to provide an innovative shoe for serious runners, but it also translated to the trainers being a status symbol. Currently, with the 990 Made in the USA Bringback, the brand lets the fans and the younger market enjoy the 990 that we know.
- These low-top trainers incorporate a dual-density collar, one with a softer density foam for cushioning while the other is a firmer density of support.
- In celebration of the 30th Anniversary of the 990’s, the 990 Made in the USA Bringback was released in only 990 pairs.