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The deconstructed New Balance 247 is available for men and women. It comes in men’s sizing from 4 to 13 and women’s sizing stretches from 5 to 11. A lace-up construction is available in which the shoe may be adjusted for a custom fit. The New Balance 247 Decon’s upper is made up of engineered mesh and synthetic fabric which is also flexible for unhindered mobility.
Still maintaining the original silhouette, the 247 Deconstructed has a clean and modern look compared to the previous model. The signature saddle was removed and the collar was deconstructed for a neat appearance. It has a flexible upper that resembles that of a cleatie which is lightweight. It has a sporty look which may be worn with shorts, jeans or joggers.
The New Balance 247 Decon is versatile, so that it may be worn to any activity. The sneaker has a comfortable midsole cushioning which makes walking and running very convenient. It is available in exciting colorways which can easily be matched with any outfit - be it for that daily commute or for working out.
Just like the other New Balance 247 models, this looker is very lightweight. In fact, it features the Innovative REVlite midsole which performs way better than other foams. The midsole is also durable and responsive when used. Overall, the New Balance 247 Decon does not only promote comfort and function, but its unique design captures men and women from all angles.
Most shoe companies in the world are usually endorsed by famous athletes and celebrities. This way was a very effective marketing strategy in which products sell like hotcakes in stores. But New Balance liked to be different and lived by their philosophy, “endorsed by no one.” This brand started way back in 1906 in Massachusetts. The New Balance Arch Company initially created orthopedic shoes and arch supports for the consumers.
The company took so long, about 70 years before it landed on the national level. In 1961, the company manufactured the Trackster, which is a ripple-soled running shoe. As people bought shoes the conventional way, like in stores, New Balance was different. Pairs were made through mail order purchases from colleges and high schools.
In 1972, there was a big change in the management of the company. James S. Davis bought the entire company from Paul Kidd for $100,000. Davis wanted to add more marketing strategies on top of the previous CEO’s word-of-mouth advertising. In October 1976, the company’s new shoe New Balance 320 was deemed the best running shoe in the world. Sales skyrocketed and reached $4.5 million in the following year.
The company never stopped improving and gaining sales during the 80s. During this time, they released the classic runner, the New Balance 420. Though this had futuristic features, it still embodied the vintage silhouette. It easily became a popular shoe among runners as it helped lessen injuries to the ligaments, muscles, and tendons.
By the end of 1998, the brand has eventually transformed into one of the top 5 main players in athletic footwear. The CEO focused on ads that cater to lifestyle and away from celebrity endorsements. New Balance Shoes then became the 4th largest athletic shoe company. And just recently, the brand released the New Balance 247 Decon, a better version of the previous models ranging from 574, 998 and 1300. The changes may only be minimal, but it certainly takes the experience to the next level.
- The branding of the low-top sneaker can be seen on the tongue, heel counter, and sides.
- The deconstructed New Balance 247 has an EVA (Ethyl Vinyl Acetate) midsole. It adds on to the comfort during landing.