Merrell Moab Rover History
Merrell’s no compromise attitude towards the design and construction of custom-made boots is legendary. Since the company’s products started populating the market in 1983, people have always been amazed by the no-holds barred take with every finely crafted boot from their factory.
Merrell creates all its products based on four core values: versatility, durability, comfort and design. The designers make it a point to remove the limits of enjoying the outdoors when they create their footwear.
In 1993, their expertise were no longer constrained towards hikers or custom-made boots that they eventually introduced a cross-trainer for the first time. From this knowledge and expertise of shoes and hiking boots came the beginnings of more versatile, lighter shoe that can basically take on all comers.
One result of this exceptional talent and dedication to craft is the Merrell Moab Rover. It is an original silhouette made for hiking purposes, but with the added versatility of also working great as a daily lifestyle shoe.
The shoe is lighter than regular hiking shoes, but with still incredible durability to handle the rugged outdoors. In the Moab Rover, Merrell has successfully incorporated their superb technical expertise in creating performance footwear to a shoe that can also tackle the daily jungles of urban life.
One of the company’s most significant event was partnering with Vibram to create even more excellence in their products. It is also for this reason that the Moab Rover has a Vibram sole which was introduced in 1995. This technology has been used for shoes that were made to climb the likes of Mt. Everest and K2 (a.k.a. Mount Godwin-Austen or Chhogori).