Lacoste Ziane BL Canvas History
Heritage sneaker silhouettes like the Lacoste Ziane BL Canvas have long been in the portfolio of the French luxury brand. Looking back at the history of the luxury fashion label, Lacoste for more than eight decades since it was founded in 1933 has slowly climbed into the success ladder and become an enduring global retail icon in fashion.
Former tennis player Rene Lacoste together with Andre Giller, then the president and owner of the leading knitwear manufacturing firm in France founded the now billion dollar company. The partnership between Lacoste and Giller resulted in the founding of the brand which was first called as Le Chemise Lacoste and later on shortened to just Lacoste.
The French brand Lacoste has been a global inspiration in the production of well-dressed fashion products mainly polo shirts and casual clothing, leather bags, watches, eyewear, and shoes for more than 80 years.
Lacoste has been famous for their casual tennis shirts with embroidered, printed, or stitched Crocodile logo on the side. The French company has clothed many tennis stars that include Andy Roddick, Richard Gasquet, Novak Djokovic, and Rafael Nadal. It has also outfitted golf stars that include Jose Maria Olazabal and Colin Montgomerie. Some of the creative directors that steered the chic and trendsetting look of Lacoste brand were Felipe Oliveira Baptista and Christophe Lemaire.
Known worldwide for its Crocodile logo, the French clothing, and apparel brand has been famous for churning out designs of shirts, fragrances, and apparel, the label has also ventured into footwear. The firm first ventured into the production and design with its signature white tennis shoes releasing in 1985. Lacoste tennis shoes became an instant hit as the footwear models have been manufactured in France setting a worldwide trend, especially for tennis and golf wear. The white tennis shoes were also offered in other colors like beige, black, red, and blue, among different hues.
The brand’s footwear portfolio soon expanded by releasing deck shoes in 1986 and eventually growing further by manufacturing walking shoes in 1988. Since the success of the footwear line, Lacoste began churning out casual sports shoes that fit the often-luxurious lifestyle of its most loyal patrons and followers.
After initially making men’s shoes in the 1980s, the company also forayed into women’s sneakers producing one design after another every season. The slim-type Lacoste BL Canvas is among these ladies shoes released by the brand that is far different from the usual full leather sneakers that are identified with the brand. Unlike leather sneakers that are less breathable, the Lacoste Ziane BL Canvas is the ultimate sneaker of choice for hot summer months because of its breathable canvas upper material.