Kith x Adidas Tubular Doom Style
The mid-top Kith x Adidas Tubular Doom that resembles premade sandals and sock has a breathable and stretchy Primeknit cover with interwoven fibers. This collaborative masterpiece with Ronnie Fieg has a sock-like collar that rises above the ankle and protects that area from the frigid weather.
The midfoot overlays are built with a charcoal-colored wool fabric for added support and warmth. These work as a caging system where the shoelaces are looped through. The wraparound strap on the heel area is made of the same material with Kith’s slogan, “Just Us”. All these lies on a chunky base which offers an ultra-modern twist and doubles as a midsole and outsole.
Its sock-like construction offers a luxe look when tucked under a pair of rolled-up, slim pants, zipped-up track pants, and comfy joggers. Some prefer wearing these with a crew sock, particularly the Kith x Adidas x Stance special tri-branded sock that was sold alongside the release of this shoe or dark compression gears to add insulation to the feet during the cold season.
The mid-top Kith x Adidas Tubular Doom has the same distinct elements as the Adidas Tubular Doom Primeknit. Both shoes share the same soft Primeknit body that adds warmth to the foot and a slimmed-down ribbed sole as compared to other Tubular Doom models.
If the overall sock- and sandal-like construction of the Kith x Adidas Tubular Doom is not enough to draw in attention, its special detailing such as the “Just Us” inscriptions, plus the Adidas Consortium’s and Ronnie Fieg’s insignias make this sneaker an excellent conversation piece.
Kith x Adidas Tubular Doom History
Adidas worked jointly with Kith, one of the lifestyle retail stores in New York City formed by sneaker and streetwear authority Ronnie Fieg, for the launch of the Kith x Adidas Tubular Doom in late January 2016. This ultra-modern, mid-top sneaker has a winterized sock-like construction made of Primeknit that showcases an aggressively looking Tubular sole.
The drop of the Kith x Adidas Tubular Doom is part of the 12-month World Tour campaign series of the Adidas Consortium held that year with the first stop held in New York City. Adidas Consortium is a high-tier segment of Adidas which links the Three-Stripes-brand to the most influential retailers in the sneaker industry and at the same time have a strong presence in social media. These retailers act as channels in bridging the products and stories of the Three Stripes to the consumers.
This sneaker produced from the tie-up of such brands was inspired by the 1980’s basketball shoe from Adidas’s archive, called the Tubular. Its futuristic concept did not instantly yield desirable response from consumers since its technology was way too ultramodern for a sneaker at that time. The term Tubular refers to the outsole design which was fashioned after car tire tubing.
After sitting in the Adidas’ repository, Nic Galway, VP for Global Design for Adidas Originals, thought of tweaking this extraordinary concept to come up with a modified running shoe. In 2014, the Tubular Runner was introduced. Its sole was built with the intention to suspend the foot over a tire.
The success of this release propelled the brand to give birth to other innovative styles such as the Nova, Viral, Runner, Radial, X, Mi Tubular, and Doom. All these continue to garner positive responses from consumers for their trademark Tubular sole.
Fast forward to 2016, the Kith x Adidas Tubular Doom with a mid-top sock-feature is considered one of the novel approaches to the familiar Tubular silhouettes. This cement gray collaborative work with Ronnie Fieg is not only extraordinarily chic but functional as well since it is fabricated to withstand the frigid New York winter with its Primeknit covering.
When it was launched in the flagship stores of Kith towards the end of January in 2016, sneakerheads and die-hard followers of Fieg were seen all lined-up braving the snowstorm to get a copy of this winterized sneaker. This scenario meant that the Kith x Adidas Tubular Doom or any product born out of the collaboration between Fieg and Adidas have a definite cult following.