Keds Champion Style
Before modern trends of sporting white low top sneakers took the world by storm, Keds Champion was the first to fashion the look. Garnering a subdued hint that miraculously accents apparel was never a fiend for the old Champion Original as it blends subliminally with almost every article of clothing. Performing in numerous iterations, the sneaker provides nearly an infinite assortment of colorways for the user to choose from.
With the growing community of canvas low-tops nowadays, Keds stayed close to its roots of designs and structure with several exceptions. Apparently, branding became more prominent in the silhouette of recent Champion releases with the "Keds" label splattered all over the sneaker. But commercialization still did not hurt the way of styling the shoe as it can be partnered with everyday slouch capris to more extravagant shirtwaist dresses and maxi skirts.
Keds Champion History
The Keds Champion sneaker "is" history itself.
Discovering the serendipitous marvel of stabilizing rubber gave forth to innumerable industry-crazed products like tires, gloves, plimsolls and many more. Charles Goodyear, an accidental chemist, took years before realizing that the primary catalyst for making rubber firm and durable was sulfur and the right amount of temperature.
Trouble was a friend for our persistent inventor because patenting his discovery as "vulcanized rubber" was already done by another rubber nut named Thomas Hancock. In the many trials that happened, Hancock won.
Although failing to instill ownership of the vulcanization technique and drowning in debt before his death, Goodyear's credit would stretch farther down the road. In the latter part of the 19th century, the late inventor's son patented the welting machine that grants an advantageous way of securing the soles into the upper. Charles Goodyear Jr. had many failed attempts at first, and this led to him resorting to a merger with several of his competitors to create the U. S. Rubber Company in 1892.
From 1892 to 1913, U.S. Rubber Co. introduced 30 different kinds of rubber-soled footwear but with no success. Several company tweaks and consolidations after, the company launched an American canvas shoe with a rubber sole in 1916.
Due to its sneaky nature and soundless character, the newly found plimsolls were coined "sneakers" as it allowed the wearer to creep around silently. The term was brilliantly marketed by Henry Nelson McKinney almost after its release and from then on, the word sneakers became a staple term for casual footwear.
Peds (Latin for foot) was the initial option for branding the first "sneakers," but unfortunately, the name was already taken at the time. The company opted to replace "P" with "K" resulting in Keds, which was also the Native American word for moccasins.
Aside from hailing it sneakers, Keds thought of a catchy name for their breakthrough shoe. The first marketing act to take shape was to name their sneaker the "feel-like-everyday's-a-Saturday-shoe," but after realizing it was a mouthful, the company branded it as the Champion. After surpassing a century, the Keds Champion would look down on all other brands utilizing its sneaker term and let them bow to its ingenious legacy.