Overview of this review
Size and fit
The K-Swiss Gen-K Icon is available in men's sizing from 6.5 to 14 and women's sizing from 5 to 11 US in medium width. It has a cushioned collar with breathable mesh lining for added comfort for all-day use. The molded EVA footbed also enhances the overall comfort by absorbing the shock efficiently. Meanwhile, the conventional lace-up closure with cotton lace delivers tailored fir for secured strides.
K-Swiss Gen-K Icon Style
K-Swiss designed the low-top Gen-K Icon with the passionate up-and-comers and entrepreneurs in mind. This shoe displays the modernized take on the traditional tennis sneaker while remaining simple, clean, and straightforward. Its upper is made of sleek leather with the five-stripes overlays and perforation accents on the medial side. This athletic-inspired, minimalist kick is available in multiple colorways that can surely go well with any laidback outfit for a variety of occasions.
Most users sport their Gen-K Icon to work, afternoon at the mall, city street strolling, or chilling late night at a bar. This shoe is commonly seen worn with straight-cut denim, baggy pants, shorts, skinnies, joggers, or with shorts. For an entirely relaxed look, most wearers finish off their look with tees, plaid button-down, or polo shirts.
The K-Swiss Gen-K Icon displays various striking features which make this pair a must-have for many fashionistas and collectors. Many cited about the praiseworthy unilateral details of this kick. The five-stripe overlays on the medial side, while the lateral side displays smooth and clean leather giving a dual look impression to its onlookers.
Meanwhile, some colorways of the K-Swiss Gen-K Icon showcases the stitched '19' and '66' on each pair's tongue to pay homage to the year the K-Swiss brand was founded. This bold design adds striking element while staying cool and relaxed. Additionally, the contrasted heel collar and the pull tab augment the overall stylish look of this kick.
K-Swiss Gen-K Icon History
K-Swiss was established in Los Angeles, California in 1966 by Swiss brother Art and Ernie Brunner. From solely focused on manufacturing footwear, the company expanded their products to apparel and accessories.
Brunner brothers' obsession with ski and tennis sports can be seen on their K-Swiss footwear products. Due to their unsuccessful search for perfect tennis sneaker when they moved to California, they saw this as a business opportunity to manufacture durable, reliable, and stylish tennis shoe themselves.
The brand launched the K-Swiss Class in the same year as the brand's first ever tennis leather footwear. It displayed features inspired by the ski cleats, such as five side bindings, D-ring lacing system, and the three-piece toe. Not long after, this silhouette's popularity grew exponentially not only to the tennis fans but also to the casual wearers in the 70s.
K-Swiss further catapulted its popularity in the sneakers market when Steve Nichols joined the company and hired vital personalities in the field of marketing. The brand succeeded in the campaign and advertisements in the 90s which led the youth from the cities to adopt the timeless and voguish silhouette.
K-Swiss introduced the "Generation K" silhouette in 2017 to cater to millennial which was referred to as the generation of hustlers. This repertoire is focused on the classic look with contemporary details and technologies. The brand is directed on the generation of go-getters who want to look smart and cool. The K-Swiss Gen-K Icon model showcases the modernized DNA of the Classic profile with a high-class take on the vintage court shoe suitable for the modern entrepreneur.
- The K-Swiss Gen-K Icon is made of grippy, clear iced rubber outsole for reliable traction.
- This product weighs approximately 368.5 grams.
It has the lightweight, shock-absorbing IMEVA midsole that provides superb comfort and protection.