Jordan Standard History
Tinker Hatfield, Nike’s design pillar, master innovator, and a game changer to boot, is known for redefining the aesthetics of performance footwear with his ground-breaking shoe concepts for running, basketball, and cross-training. He has masterminded some of the pioneering, performance-driven collections in the Swoosh archives, particularly several items from the Air Jordan and Air Max lineages, plus the Nike MAG, Air Trainer 1, among many others.
Tinker continuously authors neoteric and out-of-the-box sneaker concepts for the multi-billion dollar Swoosh brand to this day. His latest creation is another head-turning profile that’s brimming with exciting elements yet begging for modesty, the low-top Jordan Standard. Tailored for off-court styling, this silhouette has subtle touches of sophistication presented in shades of black and white.
Like with any Tinker product, the Jordan Standard holds a specific narrative that somehow revolutionizes today’s common slip-on sneaker format. It carries the similar formfitting DNA, flexible sole, and lightweight package of the 2004 Nike Sock Dart, one of the first Swoosh kicks that showcased a knitted upper. But instead of using fabrics for the cover, Tinker played with texture and shading and incorporated feather leather on the forefoot of the Jordan Standard to enhance its style.
This street-ready slip-on has stretch elephant print across the midfoot area that echoes the notable detailing displayed on the 1988 Air Jordan 3. This third installation of Michael Jordan’s signature ball shoe was the first from the Jordan descent to flaunt not just the Jumpman logo but the popular elephant print, designed by Tinker, no less.
The tongue holes on the Jordan Standard also give reference to the Air Jordan 6 design, the signature shoe MJ wore when he snagged his first NBA championship. Before the creation of this beloved sixth shoe from the series, MJ complained about difficulties putting on the previous models. To address this issue, Tinker devised two grip holes on top of the tongue and one loop at the back to grant an easy on and off.