Jordan Son of Mars Low History
At a young age, for many of the world’s top basketball players today, owning a pair of the Nike’s Air Jordan shoes is like the Holy Grail of their early hoop life. Air Jordan and its equally recognizable Jumpman logo, a silhouette of the NBA legend Michael Jordan performing a slam dunk, is the ultimate game accessory on and off the court.
Before the world took notice of this ultimate basketball shoe, and the numerous models of the Air Jordan that followed, the footwear which is worn by the greatest player of his generation, was initially banned.
While many sneaker fans might argue that it wasn’t the Air Jordan I but the prototype of the Nike Airship that was banned by the NBA, the mere fact that it created a buzz meant something to its parent company Nike.
Air Jordan and Sneaker Culture
The huge following of the Nike’s Air Jordan shoes started a whole new basketball sneaker culture and is enough reason for the sub-brand of the retail shoe giant to capture a sizeable chunk of the basketball footwear market. To be part of the so-called ‘in’ crowd then, most basketball players would practically save every penny for a pair as everyone in the world would have like to experience to be just like Mike.
The Air Jordan brand started in 1984. The Air Jordan I was first customized for ‘His Airness’ by designers Peter Moore, Tinker Hatfield, and Bruce Kilgore.
Nike took a gamble in signing then NBA rookie Michael Jordan into a five-year endorsement worth $2.5 million (including royalties). Creating the first Air Jordan prototype started in 1984 with Jordan already testing out the Nike Airship on the court. Peter Moore also led the design team behind the black and red colorway in the first release.
The design involves a familiar Nike Swoosh logo which was no longer featured in succeeding designs of Air Jordan. This initial release of the shoe, priced at $65, also highlighted the iconic Wings logo, composed of a basketball with wings on both sides and an Air Jordan print above the ball. The OG Air Jordan I design is comprised mostly of leather overlays on the upper giving the shoe durability on the court and a perforated toe box giving the needed ventilation.
It was interesting to note that Michael Jordan was fined $5,000 every time he wears the controversial shoe and Nike footing the bill. Then NBA commissioner David Stern had forbidden Jordan from wearing the Jordans for having very little white color on them.
The banning of the shoe, however, proved to be an opportunity rather than a setback for Nike. The shoe business giant used this to capitalize on the controversy by claiming on their promotional advertisements that the shoe gives an improved performance on the court.
The Air Jordan I versions that followed that same year, meantime, had to comply with the NBA rules eventually and released the Chicago and Black Toe colorways which had a majority white color in them. The Air Jordan I was marketed around 1985 to 1986, and then retro releases and collaborations came out soon after making Air Jordan a brand to reckon with in the basketball sneaker arena.
Son of Mars Design Inspirations
Despite the release of bestselling Air Jordan shoes almost year after year, there are Jordan shoe models that are neither retro nor collaboration. These are the hybrid kicks like the Jordan Son of Mars Low.
The uniquely styled Jordan Son of Mars Low sneaker combines features like the elephant print and accent of the Air Jordan III, the upper of the Air Jordan VI, the midsole of the Air Jordan IV, and the tongue silhouette of the Air Jordan V.
The hybrid Son of Mars sneaker is also patterned after the Spizike, a hybrid classic inspired by all Jordan shoes made in collaboration and associated with director Spike Lee.
The Jordan Spizike sneaker was created as homage to Spike Lee and his unforgettable Mars Blackmon character that helped popularize the Air Jordan line. The name Spizike, a combination of Spike (Lee) and Mike (Michael Jordan), combines details from the Air Jordan III, IV, V, VI, and XX.
Taking from the success of the Spizike, the Jordan Son of Mars Low was first released in 2013 in several colors until 2015. To date, its most famous colorways include the Jordan Son of Mars Low Black/Cement, Jordan Son of Mars Low White Cement, Jordan Son of Mars Low Hot Lava, Jordan Son of Mars Low Hornet, Jordan Son of Mars Low Grape Ice, Jordan Son of Mars Low Pro Stars, and Jordan Son of Mars Low Tour Yellow.
Jordan ’s retro Son of Mars Low colors were also significant income-generating endeavors for footwear resellers. Anticipation from sneaker fans would always be high every time a Jordan Son of Mars release date for a specific colorway is announced. This clamor for new colorways only signifies that the well-loved shoe will continue to remain a favorite casual basketball-inspired kick for many years to come.