Verdict from +100 user reviews

7 reasons to buy

  • Several of those who purchased claim that these are the most comfortable shoes that they have ever owned.
  • A couple of testers are highly delighted as wearing Jordan Reveal Premium is similar to walking on barefoot.
  • These sneakers come in a variety of colors that are neutral making them easy to pair with different outfits.
  • One of the reviewers likes the leather detailing and the Jumpman logo on the back.
  • The material is not only soft, but it is also lightweight, according to few reviewers.
  • One described the style of these sneakers as little tuxedo's on his feet.
  • A Jordan Reveal Premium fan recommends these to anyone who is looking for a quality shoe.

3 reasons not to buy

  • Few of the reviewers are not fans of the bulky silhouette of the Reveal Premium. 
  • These sneakers look entirely different in the picture. The material seems cheap as well, said one
  • A couple of buyers note that they are not as durable as they had expected it to. 

Bottom line

Another piece to add to the expanding lifestyle line of the Jordan brand is the Reveal Premium. With inspiration coming from the Eclipse and following the footsteps of Reveal, these sneakers exude a sleeker and more streamlined look.

Its simple silhouette widens its versatility, making it pair well with wide variety clothes. Although not particularly built for basketball, users still attest to its comfort, thanks to the AirSole cushioning technology.

Tip: see the best sneakers.

Good to know

The Jordan Reveal Premium comes in a comfortable mesh upper, which because of its soft material, offers breathability and more room for the feet to stretch out. The high-top silhouette gives support on the ankles, which comes in handy for all-day and long-term wear. It is a men’s shoe that is offered in sizes 6 to 14 D.

Even though the on-the-court Jordan's are raising the bar up, the lifestyle line of J's catches up by creating a mark on street style. The Jordan Reveal Premium proves that the brand need not be Retro to be taken to the streets. Coming in an all-new mesh upper and a high–top silhouette, these sneakers exude that sporty casual vibe that is easy to style.

During its release, then Chicago Bulls athlete Jimmy Butler showcased a way of styling the sneaker, wearing only a simple plain white shirt and shorts. His minimalist outfit perfectly matched the minimal style of a black colorway Reveal Premium.

Although the Reveal Premium is made for the streets, the brand ensures that plenty of cushioning is provided through the encapsulated Air-Sole cushioning. This technology is unique as it takes advantage of pressurized air inside a flexible yet tough pouch. It allows the cushioning to return to its shape after pressure is applied. The infused unit sole also serves as the outsole to ensure lightweight comfort to the feet.

The birth of the Air Jordan started in 1985 during Nike's struggling time. The decline of the running shoe phenomenon, which is the brand's forte, marked a dent on their supposed escalating sales. Although tennis was more sought after than basketball in terms of sneaker endorsement, the brand was adamant in pursuing NBA rookie Michael Jordan to represent the brand. It was also their strategy to appeal to new market segment and upturn the direction of the brand.

The Air Jordan 1, launched in 1985, initially started with underwhelming sales, compared to its enormity today. However, it received overwhelming attention for breaking the rules of the uniform code because of its black and red colorway. The athlete was fined $5,000 every time, but given the return of sales, it only proves its success.

From then on, the brand continued to release new designs, mainly because of how the market embraced the franchise. Since the athlete's retirement, the brand continued to appeal to the younger generation or those who are not familiar with the Jordan legacy. In 2014, the brand diversified its product line by releasing a lifestyle version of its sneakers, the Future. It also aims to fill in the gap of the increasing demand of lifestyle footwear. Followed by the Jordan Future is the Jordan Eclipse, which serves an inspiration of the Jordan Reveal and Jordan Reveal Premium.

  • The outsole of these sneakers sports a Herringbone pattern and flexes grooves for maximum traction.
Danny McLoughlin
Danny McLoughlin

Danny McLoughlin is a researcher for RunRepeat covering football, sneakers and running. After graduating with a degree in computer science from The University of Strathclyde, Danny makes sure never to miss a game of his beloved Glasgow Rangers or the Scotland national football team. He has been featured in prestigious publications such as The Washington Post, The Irish Times, Footwear News and the like.