The Jordan Reveal Premium comes in a comfortable mesh upper, which because of its soft material, offers breathability and more room for the feet to stretch out. The high-top silhouette gives support on the ankles, which comes in handy for all-day and long-term wear. It is a men’s shoe that is offered in sizes 6 to 14 D.
Even though the on-the-court Jordan's are raising the bar up, the lifestyle line of J's catches up by creating a mark on street style. The Jordan Reveal Premium proves that the brand need not be Retro to be taken to the streets. Coming in an all-new mesh upper and a high–top silhouette, these sneakers exude that sporty casual vibe that is easy to style.
During its release, then Chicago Bulls athlete Jimmy Butler showcased a way of styling the sneaker, wearing only a simple plain white shirt and shorts. His minimalist outfit perfectly matched the minimal style of a black colorway Reveal Premium.
Although the Reveal Premium is made for the streets, the brand ensures that plenty of cushioning is provided through the encapsulated Air-Sole cushioning. This technology is unique as it takes advantage of pressurized air inside a flexible yet tough pouch. It allows the cushioning to return to its shape after pressure is applied. The infused unit sole also serves as the outsole to ensure lightweight comfort to the feet.
The birth of the Air Jordan started in 1985 during Nike's struggling time. The decline of the running shoe phenomenon, which is the brand's forte, marked a dent on their supposed escalating sales. Although tennis was more sought after than basketball in terms of sneaker endorsement, the brand was adamant in pursuing NBA rookie Michael Jordan to represent the brand. It was also their strategy to appeal to new market segment and upturn the direction of the brand.
The Air Jordan 1, launched in 1985, initially started with underwhelming sales, compared to its enormity today. However, it received overwhelming attention for breaking the rules of the uniform code because of its black and red colorway. The athlete was fined $5,000 every time, but given the return of sales, it only proves its success.
From then on, the brand continued to release new designs, mainly because of how the market embraced the franchise. Since the athlete's retirement, the brand continued to appeal to the younger generation or those who are not familiar with the Jordan legacy. In 2014, the brand diversified its product line by releasing a lifestyle version of its sneakers, the Future. It also aims to fill in the gap of the increasing demand of lifestyle footwear. Followed by the Jordan Future is the Jordan Eclipse, which serves an inspiration of the Jordan Reveal and Jordan Reveal Premium.
- The outsole of these sneakers sports a Herringbone pattern and flexes grooves for maximum traction.