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Facts

Top: Low
Inspired from: Basketball
Collection: Jordan Lifestyle Shoes
Price: $110
Colorways: Black, Green, Grey, Multi
Size
Small True to size Large
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The low top sneaker is smooth to put on thanks to the heel loops in a rounded-lace lockdown system. Comfort is also emphasized by the gusseted tongue for a seamless fit. Men can purchase a pair of these Jordan DNA LX in a staggering size range starting from 7 to 18. Its width comes in D medium.

Basketball shoes had now infected the streets on present-day status thus, shorts or casual pants can almost be always seen partnered with the Jordan DNA LX. The versatile low top is given full dimension by introducing it to the world of Flyknit. It can also be sported with dress clothes for certain occasions.

The almost triangular shape of the DNA LX low top takes a nod to the Jordan 23’s appeal with a little bit of a TPU eyestay twist. The midsole tooling projects an acutely jagged design which is contrasted by the soft Flyknit upper.

Starting big like enlisting a promising kid like Michael Jordan into a blossoming sneaker franchise would seem to be too much like shooting for the moon. Apart from MJ’s reputable prowess as a basketball rookie, there was nothing much for the Nike brand to deliver to the table thus signing the future pro into a deal worth $2.5 million in cash plus other benefits.

Sparking the sneakerhead nation was unintentional, and it only became a by-product of the initial arrangement with Jordan. To start things off in 1985, Nike released a controversial advertisement which said: “On October 15th, Nike created a revolutionary basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the NBA can’t keep you from wearing them.” The sneaker sold like pancakes ever since.

The Air Jordan 1’s success cannot be contained in one year alone albeit the sequel happened a couple of years after in 1986 with the release of the AJ 2. The overflowing revenue from the initial models spawned another Nike subsidiary which, of course, follows the critical person’s name--Jordan. It also became an annual thing that releases different iterations reflecting the life of the superstar.

Since its debut in 1985, the Jordan Brand had raked in a lot of concept designs for their models which now includes versions for the off-court user. Suddenly, Jordan shoes were now famous for wearing on casual events and for lifestyle purposes on which the brand obliged by introducing copious amounts of these models.

One of which is the Jordan DNA LX, which is the premium model of the Jordan DNA. From the name itself, the low top sneaker takes hints from previous Jordan technologies like the TPU eyestays and the form of the Air Jordan 32. The takeaway feature of this model is that it utilizes Nike’s original textile element of Flyknit. They also released a “Pure Platinum” colorway which showcases a metallic silver Jumpman branding on the side panels atop an icy outsole.

  • Jumpman logos are positioned at the insole, outsole, and at the lateral side of the ankle overlay.
  • It utilizes a foam midsole for lightweight cushioning.
  • The treads underneath display a basketball-inspired pattern.
  • Some of its colorways include the Black/White/Black, Cargo Khaki/Sail, Black/White/Gym Red, and Black/Sail/Copper Flash.

Comparison

Author
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Danny McLoughlin

Danny is a sneakerhead turned sneaker industry expert that believes a good outfit begins from the feet up. His aunt currently isn't speaking to him for wearing a pair of kicks at his cousin's wedding. He spends most of his time trying to keep on top of the latest releases, hitting up his contacts and doing what needs to be done to secure his next pickup. Danny has been featured in prestigious publications such as The Washington Post, The Irish Times, Footwear News and the like.

daniel@runrepeat.com