Verdict from +100 user reviews

6 reasons to buy

  • The lightweight structure of the Hoka One One Hupana EM is welcomed by most consumers.
  • Some testers believe that this running shoe is a viable choice for any activity, even casual strolls.
  • The overall design of this product is appreciated by those who welcome appealing shoe-aesthetics.
  • The breathability given by the upper unit is welcomed by most users.
  • Based on more than a handful of reviews, the underfoot cushioning unit is flexible and responsive.
  • The underfoot experience is deemed highly supportive as it apparently averted tendon strain and fatigue.

2 reasons not to buy

  • Several people are unhappy because the outer part of the sole does not have the durability of a traditional rubber layer.
  • A few consumers have noted that the forefoot section of this shoe is a bit restrictive.

Bottom line

The Hoka One One Hupana EM aims to become the ideal partner for any activity or situation. The lightweight and uncluttered construction of this model can be used for any occasion. A breathable upper and a reactive underfoot cushioning unit ensure agreeable performances and confident steps on the urban landscape.

Tip: see the best running shoes.

Good to know

Speed, sure movements, and stylishness can go hand-in-hand. The Hupana EM is seeking to be the go-to companion for such expectations. The roads are the ideal environment for this Hoka One One running shoe. The outsole is made of ground-contact rubberized foam, so precise traction may not be attainable. Still, natural motion and perception of comfort take center-stage when it comes to this product.

Runners are welcome to try their usual choices of size because the Hoka One One Hupana EM was constructed to follow the standard sizing schemes. Still, it would be highly wise to test the shoe personally or read/watch reviews that talk about the aspect of size.

When it comes to the sideways fit, the elements that contribute to a secure coverage are the cloth-like stretch of the upper unit’s fabrics, as well as the semi-curved shape of the platform. The natural curvature of the human foot is the basis of the overall design.

The outsole unit of this road running shoe is made of rubberized foam, and it is the same material that serves as the cushioned platform. The purpose of not having a traditional rubber as a layer underneath the foam is to maintain a lightweight ride. A tread-pattern still graces the surface of this material, thus giving traction.

Flex grooves line the surface of the external pad. These shallow trenches are meant to further the capacity of the midsole to bend, thus allowing it to follow the foot as it takes each step.

Underfoot cushioning is the responsibility of the same rubberized foam that is used for the outsole. This full-length piece brings comfort and support throughout the activity. It has a lightweight configuration that welcomes natural motion and quick heel-to-toe transitions. Also, it is flexible and able to mitigate the impact shock generated by the landing phase of the gait cycle.

A sockliner made of ethylene-vinyl acetate (EVA) offers a bit of support and a soft surface that the underfoot can enjoy. It can be removed or replaced with a new one if the wearer wants to do so.

The upper unit of the Hoka One One Hupana EM is made of engineered mesh. This material has a cloth-like nature that follows the softness of socks. Runners can enjoy a non-irritating fit because of the stretchy and welcoming nature of the yarns. Cloth-like meshes are used in many products, including the Brooks Glycerin series.

A traditional lacing system graces the instep. Flat shoelaces snake through discreet eyelets, permitting the adjustment of the tightness or looseness of the cover system.

A pull tab is stitched on the back of the collar. This fabric loop eases the act of wearing or removing the shoe.


How Hoka One One Hupana EM ranks compared to all other shoes
Bottom 44% road running shoes
All road running shoes
Bottom 25% Hoka One One running shoes
All Hoka One One running shoes
Bottom 46% neutral running shoes
All neutral running shoes


The current trend of Hoka One One Hupana EM.
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Jens Jakob Andersen
Jens Jakob Andersen

Jens Jakob is a fan of short distances with a 5K PR at 15:58 minutes. Based on 35 million race results, he's among the fastest 0.2% runners. Jens Jakob previously owned a running store, when he was also a competitive runner. His work is regularly featured in The New York Times, Washington Post, BBC and the likes as well as peer-reviewed journals. Finally, he has been a guest on +30 podcasts on running.