Etnies Marana Michelin Sheckler Style
Outfitted in a classic, low-top skate silhouette, the Etnies Marana Michelin Sheckler displays a simple and streamlined design that could easily be incorporated in most casual outfits. Sheckler's signature colorway of black/red/black could add a stylish focal point of color, which could add oomph to your look. Pair it with your usual jeans and shirt combo or dress it in a monochrome outfit to highlight the red midsole.
Etnies Marana Michelin Sheckler History
Etnies is known today as an American footwear company that offers apparel, accessories, and shoes that are specifically designed for different extreme sports such as surfing, skateboarding, BMX and motocross riding. But before all these, Etnies was owned and founded by French designers in 1986. The company was initially called "Etnic," derived from the word ethnics as a nod to the skateboarding community as a sub-culture. However, due to legal issues the brand had to be renamed to Etnies.
Pierre Andre Senizergues, a former professional skateboarder, took over the business and brought it to the United States. This acquisition made Etnies the first skate brand to actually be owned by a skateboarder. Today Etnies is based in California and is one of the many brands that work under a bigger company called the Sole Technology.
In 2012, Etnies launched the Marana model as Ryan Sheckler's seventh pro model. The concept behind the shoe was to develop an affordable and highly durable skate shoe. The Marana was so well-received by consumers that it grew into a whole collection. The following year, the Etnies Marana skate sneaker cluster was born, and since then the Marana has taken on many variations.
One of them is the Etnies Marana Michelin Sheckler. In 2017 after rigorous wear-testing, the shoe in collaboration with tire company Michelin was introduced. The shoe incorporated the grip and durability capabilities of Michelin racing tires. It came in two pro skaters' signature colorways, Chris Joslin and Ryan Sheckler. Ryan's colorway boasts of a pop of red color that breaks the shoe's almost tonal black color.