|Collection:||New Balance 247|
|Material:||EVA, Mesh, Rubber Sole|
|Colorways:||Beige, Black, Blue, Brown, Green, Grey, Orange, Pink, Purple, Red, White, Yellow|
|SKUs:||MRL247LN, MRL247LR, MRL247NO, MRL247VE, MS247EN, WRL247HI, WRL247SP, WRL247SW, WRL247YC, WRL247YE|
Comfort is at a maximum threshold for these New Balance 247 shoes as administered by the cleatie construction for a seamless interior and a Revlite midsole for impact protection. The traditional lace system for lockdown is upgraded by a notch via the overlay which wraps around the heel. The 247 model of New Balance comes in a wide range of options for sizing for mens and womens.
The New Balance 247 on feet has a versatile facade which embodies hints of its neighboring sneaker styles like the Adidas NMD’s and Nike Roshe’s. Styling sneakers like these nowadays are as comfortable as plain white tees and denim jeans that uncover the overall image of the low top. Men can dress it up with denim long sleeves buttoned-up to the last hole while partnering it with khaki pants brushed up around the ankle. Casual joggers and tracksuits also fit the bill as the sneaker resembles a sporty outlook.
Women, on the other hand, can wear sleeveless tops and a dress with these lightweight sneakers. Folded-up slacks, Capri pants, and leggings usually do the trick but going for a one-piece button dress is a staple for these New Balance 247 women shoes. The New Balance 247 white is always the best option in almost any type of female outfit.
Women and men’s New Balance 247 casual shoes come in different shapes and sizes since its introduction. The elements that stayed loyal are the reconstructed New Balance saddle vamp, the NB576 toe box, and the forefoot throat pattern from the M1300JP.
With the “dad shoe” trend revitalizing, New Balance seemed to laugh back at those who ridiculed their iterations in the recent years of sneakerhead fandom. The resurgence of vintage apparel became apparent during the “Adidas Stan Smith” era, and it is only rightful for the Boston-based sportswear producer to oblige with their 574’s.
But before anything else, it would be best to know the roots of the East Coast brand and where and how it started. Going deeper into the New Balance archives means digging deeper into the burrows of one’s feet where orthotics is an unknown term, and arch supports are a thing of the past.
All this hullabaloo happened in 1906 starring our protagonist named Mr. William J. Riley. For the record, this is not a Jay Gatsby story although the events occurred at almost the same zeitgeist. Riley found a partner in Arthur Hall, a salesman who helped him seek out those who needed help in stabilizing their feet.
Riley had been doing these shoe insert stuff for almost 20 years before he encountered Hall. In 1927, the dynamic duo started to realize that there is more to life than providing utmost foot comfort hence diversifying into manufacturing their own shoes. Because of the rigorous running regimen, New Balance picked athletes as their target market.
Sales were relatively fair for New Balance during the mid-20th century, and ownership was passed on from generation to generation. The legacy goes on, and it was a good thing that the company introduced a one-of-a-kind sneaker called the Trackster in 1960. The Trackster was an ingenious shoe not only due to its traction-increasing ripple sole but also because it comes in varying widths.
The wide option for footwear became the company’s running gig up to the present time inducting it in their athletic division as well as for lifestyle, but more of that later. The Trackster was promising, yes, but it was a heralding runner-up for the 1976 iteration called the 320. To give emphasis on how coveted the silhouette is, Runner’s World only named it the No.1 running shoe of the year. Take that for an underappreciation.
Soon after, the whole U.S.A. sought out the name of New Balance with every runner who is searching for an enhanced feel flocking to its stores. Versions like the 420, 565, 574, were birth children of the success of its predecessor which follows the same numbering scheme. The ever-progressing number of runners continued to dominate the world which New Balance took as a marvelous opportunity to capitalize into.
The population, as Science teachers tell us, exponentially increases every second of the day. This information is a very fortunate event for apparel producers because the style and the way of life also evolve. The exact same thing happened to New Balance. At first, they were a running-focused brand, but nowadays they diversified into numerous enterprises on which lifestyle hogs a good portion of the NB production pie chart.
Inaugurating the shift to lifestyle was the New Balance 247, which was first teased in December 2016. It was a revolutionary silhouette which stows away from the general running-centric vibe of its predecessors. With a form that encourages a multi-genre function, the 247 is a sneaker bound to be fixated on your feet every day of the week hence the name 24/7. At its first release, it was limited to only 247 pairs.
The New Balance 247’s incarnation was a celebration of three core models which are the M1300JP, New Balance 998, and New Balance 576. Each one has a distinctive contribution to the facade of the upheld sneaker. Sneaker in a sense that it was commonly partnered with hanging-out clothes and fashion-forward wardrobe alongside that lush taupe and teal colorway.
What the M1300JP brought to the 247-table was its relatively long and pointy forefoot throat pattern. The M1300JP was released in 2010 on which was a follow-up to the 1985 original model called M1300. The shoe was also well-known to be the precious piece of the Japanese crowd way back when Bruce Springsteen and Madonna rocked the charts.
Despite having a normcore appeal, the 1993 release of New Balance 998 sneaker gifted the NB 247 a grey Nubuck finish on its upper. Though the succeeding iterations of the 247 became unfaithful to the NB 998 detail, the core model stayed true to its 90s idol.
Lastly, the NB 576 gave a heads up to the 247 by offering its toe box design. The mesh build of the 576 gave embodiment to the already futuristic look of the New Balance 247. All of these elements sit atop a Revlite midsole for supple yet sturdy cushioning.
Of course, an ambitious silhouette like the New Balance 247 would have its own line of NB 247 sneakers. Igniting the unforeseen prophecy of the 247 franchise was the New Balance 247 Luxe which was also featured the same month as the initial 247 version. With Bradley Theodore as their ad man, the Luxe edition flew with flying colors.
Next in line was the New Balance 247 Sport, a more athletic brother to the original 247. It was assembled with engineered mesh with a neoprene sock construction. The iteration can be distinguished conveniently by looking at the iconic rubber tongue label and, of course, the track-specific colorways. What wraps up this ingenious collection is that some of the accents were given the reflective detailing--a nod to past NB models.
On March 4, 2017, New Balance unveils another timeless version of the coveted 247 shoe which has a collection accordingly named “Classic NB 247.” The sneaker was drenched in colorways that resemble the old times, mainly in black, white, and gray. Mesh uppers cover up the top portion of the sneaker while a sharp white midsole sums up the bottom half.
Aside from spawning numerous design cues, the NB 247 was also a proud sneaker to be inducted into many collaborations. One of the very first partnerships to surface was the New Balance 247 x Mita Sneakers which features the “Tokyo Rat” colorway. Another iconic collab was the NB x J. Crew 247 which was intended for gym workouts.
- The New Balance 247 olive, though it can easily be mistaken as the main model, is of the 247 Sport iteration.
- The New Balance black colorway either comes in tonal hues or with a mix of other pigments.
- Price of the shoe varies depending on the materials used on the model. Some don a knit/synthetic upper while others are made of premium leather combined with either a mesh or knit.