DC Pure SE Style
The low-top DC Pure SE is constructed with a mixture of a premium leather upper and contrasting textile overlays for that polished and stylish addition to one's ensemble. The generous padding on the tongue and collar delivers chunky profile to enhance its sporty yet cozy vibe. This shoe will surely stand out while its wearers are making waves on and off the board. Most can be seen sporting this with their baggy jeans, skinnies, joggers, shorts, or even with their khakis and paired with hoodies, tees, or plaid polo.
DC Pure SE History
DC founders, Ken Block and Damon Way, wanted to make a significant change in the skateboarding domain. Thus, they resolved in establishing a footwear brand in 1993 that produces high-quality products with style and performance level.
Together with professional skater Danny Way, DC founders unveiled their first DC Shoe model in 1994. A year after, they launched another signature shoe of another skate professional Colin McKay, and in the same year, they released their first advertisement that features Danny Way that tackles 'TransWorld Skateboarding.'
Rob Dyrdek joined the DC professional Skate Team and developed a technology that can withstand the wear and tear abuse of skateboarding sport. Together with Block, they came up with a nylon lace loops that protect the laces in areas that receive a high amount of contact. This was the first technology explicitly created for the skateboarding which commenced the long list of technologies for modern skaters, such as Super Suede, Dynamic Grip Technology, Drop-In System Technology, and all the other techs.
Being a two-decade-old skate shoe manufacturer, DC has turned as the leading manufacturer of high-quality and fashionable footwear for men, women, and children. The brand has turned into the global status and continues to deliver significant changes to sports and lifestyle fashion and has landed into the hearts of skateboarding enthusiasts.