As the founder of Eightball Clothing, Type A Snowboards, and Blunt Magazine, the business knowledge and fascination for extreme sports were placed into good use by Ken Block and Damon Way in establishing DC Shoes in 1994. The brand is a global action sports brand offering footwear for extreme sports like skateboarding, surfing, snowboarding, motocross, and BMX. In just a matter of one year, the company was able to reach company revenue of a staggering $7 million in sales.
About ten years in operation, DC Shoes hit sales of $100 million and was sold to Quiksilver the same year. Currently, the brand offers an expanded product line featuring men's, women's, and kid's skateboarding and lifestyle shoes.
For more than ten years of producing skateboard shoes, DC has perfected the mix of style and board performance. The DC Pure ramps up a full-skate appeal with its low-top silhouette, padded interior, and a wide array of colorways bound to suit any skater personality. All colorways come in neutral tones with subtle DC logos on the sides, tongue, and bottom of the shoe.
Its SUPER SUEDE upper not only adds sleekness to its overall design but adds 50% durability because of its abrasion-resistant feature. The perforated mesh panel and collar are small details that cannot be missed as it adds texture and makes the sneaker more breathable and lightweight.
Constructed with skateboarding in mind, the DC Pure is adequately padded on the collar and tongue not only to provide comfort and support but keeps the feet stable and secure as well. The metal eyelets placed on the lace-up closure ensure durability and adjustable fit. Offered in men's sizes, users can choose from a board spectrum of measurements ranging from 6-18.
As a sneaker produced by a brand that deeply boasts its expertise in skateboarding, it is evident that the DC Pure also exhibits the craftsmanship, quality, and style that are expected from the brand. It is infused with Dynamic Grip Technology, an advancement composed of several rubber types —soft for control for flips and ollies, medium for traction and grip, and hard for durability, which all work seamlessly together for effective and long-lasting performance.
- The outsole is composed of DC's trademark pill pattern for maximum traction.
- The DC Pure is a cup sole construction, which provides more protection and support than a vulcanized sole because of the thick barrier between the foot and the board.