Converse Chuck Taylor All Star Leather Ox History
Chuck Taylor is almost synonymous to Converse, and sometimes people refer to both names as if they are one entity. No, Chuck wasn’t the man who founded the brand, but he is very much responsible for popularizing the classic Converse sneakers or the “Chucks” as people elsewhere in the globe used to call them.
Chuck Taylor was a basketball player for the Columbus High School in Indiana and later on for the Akron Firestone Non-Skids in the early 1920s before the team joined the National Basketball League (the same league merged with the National Basketball Association more than 20 years later).
At that time, Converse was already an established brand of basketball sneaker under the Converse Rubber Shoe Company, producing hoop shoes such as the high-top Converse All Star.
It was rather a through a fateful incident that directed Chuck to the Converse headquarters in Massachusetts. He complained having sore feet while playing basketball with the Converse All Star and recommended upgrades on its design to improve support and flexibility. Converse responded by attaching an ankle patch to the original DNA of the shoe.
The solution worked that Chuck later became an unofficial ambassador of the Converse All Star and a hired sales agent of the company propagating this high-top to other athletes. In 1932, Chuck Taylor’s signature was displayed on the ankle patch along with the Converse All Star logo, and the shoe was rebranded as the high-top Chuck Taylor All Star.
Chuck’s love for the sport turned him into the go-to person by basketball coaches, athletic directors, and basketball players during that time. Converse benefitted from this when that it became one of the most preferred ball shoes in the NBA.
By nearly the 1960s, Converse is already a well-established name in basketball. In 1957, Converse dropped its first-ever low-top version of the famous All Star and called it the Converse All Star Oxford, in reference to its low-profile design that reveals the ankle. This sneaker proliferated in the 1970s along with another model acquired by the brand, the Converse Jack Purcell.
After retiring from the NBA in 2012, Converse maintains its presence outside the court, among its loyal audience. Its Converse Chuck Taylor All Star and Converse All Star Oxford continue to earn stamps of validation from its die-hard fans, at the same time garner new breed of followers coming from the ever growing sneaker-loving population.
Over the years, Converse managed to conserve the vintage look of its priced classics while gradually injecting new concepts to tap a bigger market. Aside from the traditional canvas upper, its retro pumps are redressed using other materials like leather. One of these refashioned versions is the Converse Chuck Taylor All Star Leather Ox.