The Airwalk Rieder features multi-layered canvas on its upper for durability and ventilation. A foxing tape wraps around the midsole for added visual appeal and durability. Finally, two tread patterns grace the shoe's outsole, a honeycomb pattern and a wave-like pattern, which offers excellent traction.
Airwalk Rieder History
Long before becoming a Payless brand, Airwalk enjoyed popularity and success in the skateboarding world in the late 80s to early 90s. The brand had a professional, heavyweight team and produced footwear that skaters actually wanted to use. Airwalk debuted in 1986 and was founded by George Yohn and Bill Mann who both had backgrounds in the footwear industry.
The brand started out wanting to provide sneakers during the fitness boom of the 70s. They set on studying the jazzercise trend but took too long and were taken over by bigger brands. Feeling defeated, an idea came to Bill one day when his son complained about how his skate shoes were so boring and dull and saw it as a business opportunity. He started observing kids in the skate park and based their next shoe models on the demands of skateboarding.
In the 80s, the brand released high-top shoes with loud colors and crazy patterns such as Velocity, Enigma, and Disaster – these shoes reflected that era's style. And skate celebrities such as Tony Hawk, Mike McGill, and Christian Hosoi were some of the riders in the brand's professional team. Airwalk shifted its kick's design in the 90s and opted for more streamlined and simpler shoes like the One, Solo 2, and 86.
By the mid-90s, the company was earning nine digit amounts annually. Fast-forward to today, Airwalk as a brand is not as popular as before. Their shoes are only generally available in Payless stores but continually dishes out super affordable footwear for the masses nonetheless. One of their many offerings is the Airwalk Rieder, a classic skate shoe with timeless good looks. The kick is available in a number of colorways.