Adidas Yeezy 350 Boost v2 History
What happens when a legendary footwear brand like Adidas teams up with a multi-talented musician and Grammy-winning rapper? You can expect the sneaker collaboration to be explosive. In the year 2014, Adidas, a brand that has always been at the forefront of introducing new designs and shoe technology, agreed to have a long-term partnership with recording artist, songwriter, producer and now fashion designer Kanye West.
Before this, West has already designed shoes for other fashion icons and global brands, Nike included. His partnership with Nike, although fruitful at the beginning had to end prematurely because of the brand’s inability to grant him enough royalties and what he calls as a “creative space” in designing the contemporary footwear. Adidas, however, was happy to give Kanye West’s request and welcomed him on board.
Interestingly, back in 2006, before the entire Yeezy line became such a coveted sneaker collection, West designed a shoe for Adidas, but it never came out. Nonetheless, West now has the opportunity to show off his creativity through his new line, popularly known as the Yeezys.
The first version of the Adidas Yeezy Boost 350 was dropped through a worldwide release on June 27, 2015. The design featured a grey and white colorway called Turtle Dove. Some two months later, on August 22, 2015, an all-black variant was released called the Pirate Black colorway. Another rare colorway of the Yeezy 350 Boost is the Moonrock colorway which had an exclusive drop in stores that sold the season 1 of the Yeezy clothing line. The Yeezy 350 Boost’s Oxford Tan colorway showed the silhouette in a light brown color scheme.
In 2016, the shoe drenched in a Pirate Black colorway was further re-released with improvements in the heel padding. The Yeezy 350 Boost was also released in infant sizes for the Turtle Dove and Pirate Black colorways.
Over three years since the first Adidas Yeezy drop, the collaboration’s collection of sneakers maintains its iconic and highly-coveted status. Every footwear Kanye West has put on the market is sold out instantly. Lines for copping a pair start as early as several days before drop date while resellers further increase prices of these kicks due to high demand.
As of June 2017, six Yeezy models have already been released including the Adidas Yeezy 350 Boost v2. The Adidas Yeezy 350 Boost v2 made its first appearance in the Yeezys Season 3 show and was released on September 24, 2016. This version, compared to its predecessor, had a bigger Boost sole and a higher cut. It is also made more popular by the “SPLY-350: wordmark that is written along the shoe’s lateral side. Some later 350 versions, however, would remove this stripe and wordmark for a more subtle design.
The German sneaker brand, in response to the public’s demand, to make Yeezy's more available, increased this model's production numbers. In spite of the significant increase, the Yeezy 350 Boost v2 is still hard to obtain. Fans have to endure long wait times, whether they’re buying online or in brick and mortar stores, getting a pair.
New Yeezy 350 Boost v2 colorways
What makes the Adidas Yeezy 350 Boost v2 shoes such an exciting silhouette to anticipate are the unique colorways that are released and re-released almost every season. The Adidas Yeezy Boost 350 “Beluga” colorway was first seen at the third Yeezy season show and dropped on September 24, 2016.
The Yeezy 350 silhouette remained almost the same except for a few exterior changes such as a different Primeknit pattern, removal of the heel tab, and the placement of a stripe on the lateral side with the characters “SPLY-350” embroidered in the Primeknit upper. The Yeezy 350 Beluga also came out with a translucent grey-colored outsole with a visible Boost cushioning that peeks through a grid-pattern in the outsole.
Three new colorways were also released on November 23, 2016 namely the Adidas Yeezy 350 Boost v2 “Copper”, Adidas Yeezy 350 Boost v2 “Green”, and Adidas Yeezy 350 Boost v2 “Red” with an all-black soles, Primeknit upper, and a large colored stripe on the lateral side with “SPLY-350”. The following month on November 23, 2016, the Adidas Yeezy 350 Boost v2 “Oreo” colorway was released with a Black/Core White Primeknit upper color combination and a white stripe on the lateral side.
On February 11, 2017, the “Bred” colorway was released. In this version, the Adidas Yeezy Boost 350 v2 is drenched in black and red with a Triple Black colorway for the upper and the “SPLY-350” in red color. The design also decided to remove the prominent stripe and only retained the wordmark.
A week later on February 25, 2017, a “Zebra” colorway was released with black stripes over a white overlay resembling that of a zebra. The design was a hit among hypebeasts who instantly copped pairs of the unique colorway that was also re-released several months later due to huge demand.
Another sought after model, the Adidas Yeezy Boost 350 v2 “Cream White,” was released on April 29, 2017. The newer colorways were sold at $220 at retail, but these prices soared to as high as double or triple their prices with some resellers.
Three new colorways were released in November and December 2017. The Adidas Yeezy 350 Boost v2 “Semi-Frozen Yellow” came out in limited quantity featuring a bright yellow Primeknit upper and gum soles on November 18, 2017. An updated Adidas Yeezy 350 Boost v2 “Beluga 2.0” were released in a large quantity some days later on November 25, 2017. A third colorway came out on December 16, 2017, called the Adidas Yeezy Boost 350 v2 “Blue Tint.” The three new colorways had almost the same Primeknit patterns removing the prominent lateral side stripes of the previous colorways and only retaining the wordmark “SPLY-350” and had a retail price of $220.
Demand for the Adidas Yeezy 350 Boost v2 sneakers rolled over into 2018 with more exciting colorways and restocked of previous bestselling colorways. A new colorway called the Adidas Yeezy Boost 350 v2 “Butter” was released on June 30, 2018. The shoe also became a bestseller while other sneakerheads await other restocks of their favorite Yeezy 350 colorways.
Restocks of the Adidas Yeezy 350 Boost v2 “Cream White” on September 21, 2018, was the biggest release with thousands of pairs of the shoe dropped with retailers. Two months later, the Adidas Yeezy 350 Boost v2 “Zebra” was also restocked.
Joining the Black Friday releases, the Adidas Yeezy Boost 350 v2 “Sesame” was released on November 23, 2018. The new colorway came out in a grey Primeknit upper with a white Boost midsole and a gum outsole.
The latest and most exciting yet of the Adidas Yeezy 350 Boost v2 colorway releases is the “Static” colorway. The Adidas Yeezy 350 Boost v2 “Static” was dropped on December 27, 2018, with a unique design consisting of a grey and white re-engineered Primeknit material with a transparent monofilament lateral side stripe in the woven upper. It sits on a Boost midsole with white gum sole.
A limited Yeezy supply and Adidas online exclusive release colorway called the “Static Reflective” was dropped a day earlier than the regular Static Yeezy 350 on December 26, 2018. The glow in the dark design has 3M reflective material embedded in the knit upper that resembles that of speckles that flashes when it gets struck by light. All Yeezy 350 releases in 2018 retained the $220 price tag and cost a few dollars higher with some resellers depending on demand while some other versions were already gaining retail price drops in outlets after the hype slowly diminishes.