Adidas Varial Low Style
Equipped with a classic design and low-top profile, the Adidas Varial Low is a sporty-looking pair that could pair well with almost any casual ensemble. Dress it in shorts, jeans or cargos for a laidback kind of day or opt for joggers or any athletic apparel for the ultimate athleisure inspired outfit.
Adidas Varial Low History
The Adidas Varial Low is a product marketed under the brand's Originals category, more specifically the Originals Action Sports division. First introduced in 2016, the Adidas Originals Action Sports branch was created to put more focus on board sports. According to Bjorn Wiersma, the division's lead, board sports have become a lot less relevant today, and for it to thrive again, consistency and a more hands-on approach are vital.
Adidas recognized this as an essential part of being a sports brand and understood that specialty is the backbone of the industry. Being able to cater to every sports fan's needs is critical to a sports brand's progress and core values, this is why Adidas agreed to restructure and invest on branching out onto a more specialized category.
Adidas Originals Action Sports is, in its essence, the brand's division that markets and promotes merchandise that is manufactured solely for board sports. One of these products is the Adidas Varial Low, which exudes an old-school design equipped with skateboarding attributes that could be used in the streets and the skate park.