Adidas Tubular Viral 2.0 History
Nic Galway, Global Design VP of Adidas, wanted to create a new shoe out of something already within the Adidas’ repository of vintage shoes. He searched the archives and chose the Tubular, so named because of the outsole’s design which looks like car tire tubes. Adidas initially released the Tubular as a basketball trainer in the 80s but it never quite took off.
Galway and his team took the Tubular’s sole and worked on making a shoe that would be instantly recognizable based on its outline, spending hours and hours working with lasts. They added heel details reminiscent of the ZX Flux as well as welded overlays to the upper. The first Tubulars released in 2014.
Since its debut, the Tubular has seen many variations, making it one of Adidas’ most versatile line. The line includes high-cut Tubulars such as Tubular Doom, which combine sock and trainer for a distinctive silhouette; mid top Tubulars like the Tubular Defiant (a slim-silhouetted shoe with sharp edges), and the Tubular Radial (has a high tongue and sock-like construction); and low top Tubulars like the Tubular Viral which feature an elastic strap across the forefoot, debossed leather heel, and stretch mesh fabric.
The Tubular Viral 2.0 did away with the Tubular Viral’s forefoot’s elastic strap and the diamond pattern at the heel. The shoe also utilized a lightweight matte mesh upper.