Adidas Superstar Festival Pack History
The Superstar was initially released as a basketball shoe in 1969. The shoe was the first to utilize exaggerated shell toe and textile leather for its upper as it aimed to provide support and sturdiness for the demands of the sport. As a result of its unique construction, it quickly gained popularity amongst professional basketball players as well as the masses.
In the 80s a hip-hop group called the Run D.M.C made the Superstar their unofficial footwear and also made a song about it, which further cemented the shoe as one of the most sought-after kicks of all time. Moreover, the Superstar's prominence is evident as different youth cultures, such as b-boys and skaters, adapted the shoe for its style, durability, and comfort.
Since its release, the Superstar has received countless of upgrades, interpretations, and versions from different brands, designers, and personalities. It is now available in Boost, Vulc, suede, and canvas versions. Some of the more notable collaborations are with Rita Ora, Bape, Pharrell, Neighborhood, and Undefeated.
In 2015, Adidas released a pack that caters to people who love going to different festivals and events. The shoe aptly named the "Festival Pack," comes in a variety of fun, bold colors to jazz up your festival outfit. Its upper is also crafted from canvas for a breathable and comfortable fit as you have festive fun under the sun.