Adidas Superstar Bold Platform History
The Adidas Superstar is the German footwear brand’s bestselling shoe of all time. This former basketball shoe has successfully transitioned over the years from the hard court to the streets of Harlem to the hip-hop clubs and recently in the fashion circles of Hollywood.
Looking back, the low top basketball shoe was a fixture in the NCAA and the NBA when it was first released in 1969. Among the first basketball shoes that feature an all-leather upper, the most significant image that can be recalled of the design is its shell toe.
Soon the likes of NBA legend Kareem Abdul-Jabbar and many other NBA players have worn the Superstar during their games. At one point, some 75 percent of NBA players have worn the shoe. But as soon as other modern basketball shoe designs penetrated the market, the Superstar’s days in the hardcourt have already shifted to a whole new audience.
It is on the street basketball courts in the US that the Superstar made a lasting impact. This is also the time when the shoes have influenced many of the hip-hop artists including hip-hop legends Run D.M.C. The band had made the Superstar their official footwear in concerts by wearing them without laces and at times with the tongues pushed out. The group also made a song and entitled it “My Adidas” as a tribute to their favorite sneaker.
But it wasn’t until an employee of Adidas attended the trio’s concert that the company learned of the brand’s popularity in the hip-hop scene. The Superstar earned a lot of promotions from the rap group as they brought out the shoes in every stop of their tour across the United States.
It was only around 1986 that Adidas finally signed an endorsement deal with Run D.M.C. It was also the first time in history that a hip-hop group gained an advertising contract from a major corporation. Cruising through the 1980s up to the 1990s, the Superstar became popular as a youth fashion statement.
Some 45 years later, the Adidas Superstar has evolved into many new designs with splashes of colors, various synthetic and natural materials, and design tweaks to make it presentable and relatable to the modern sneakerhead. At some point, the Superstar had celebrity endorsements, collaborations with shoe designers and retailers, and major makeovers that made the distinctive shell-toe design become popular than ever.
In mid-2017, Adidas introduced a modern reiteration of the iconic shoe with the Adidas Superstar Bold Platform as its main offering for women. The elevated platform tweaked the overall look of the shoe making it modern and sleek for the fashion-centric woman.