Adidas Superstar 80s Rita Ora Style
Some 1980s fashion in the pop art graphic, futuristic hits on the colorway, and Asian symbolism mixed with X-rays are an eclectic mix of design elements for the iconic Adidas Superstar that works. All these aesthetic elements portray aptly the fun and playful character of British singer and actress Rita Ora. The British pop star, after all, is a fashion icon known for her unique sense of artistry that is best displayed in her hair, makeup, clothes, bags, and even shoes. The result of the collaboration between Adidas and Rita Ora is street-style footwear meant to be the worn during the spring and summer months with its vibrant colorways and breathable textile upper.
Adidas Superstar 80s Rita Ora History
German brand Adidas has long been at the forefront of shoe design for over 60 years. Ever since the shoe company was founded by Adi Dassler on August 18, 1949, it has been churning out performance shoes that have been the talk of the town.
Among its earliest shoe designs and probably its most successful one is the Adidas Superstar. First released in 1969, the Superstar was intended to be a basketball shoe with its full-leather upper and shell toe design that has won for the brand legions of fans.
Early patrons were basketball players from the NCAA and the NBA. Collegiate teams have also been wearing pairs of the Superstar during games. In professional basketball at one point, 75 percent of the players in the NBA are wearing the shoe including legends like Kareem Abdul-Jabbar.
Aside from being a basketball shoe, the superstar has also been popular among those loving the hip-hop culture in the 1980s. Just when the Adidas Superstar’s sales declined with the proliferation of Air Jordans and other basketball sneakers, Hip-hop legends Run D.M.C. revived the shoe by kicking them in their concerts. The brand was even featured in one of the group’s songs entitled “My Adidas.”
But moving forward, close to 50 years since its first release of the iconic shoes, the Adidas Superstar seems to have a resurgence of its popularity when the classic shoes have gained a following with the sneaker generation. This newfound popularity prompted the German brand through Adidas Originals to make reissues of the iconic shoe by coming up with new materials, collaborations, designs, and color schemes but still retaining the iconic silhouette of the Superstar.
In 2015, among the popular collaborations that transpired with Adidas was the collaboration with British singer and actress Rita Ora. Known for her fun personality and unique fashion sense, Ora, and the brand’s designers came out with a collection that involved pop art, Asian symbols, and futuristic X-rays. With bold Technicolor and leaning its design towards that of the 1980s, the classic sneaker is a standout among the crowd with its vibrant colors and playful design.