Adidas Superstar 80s Remastered History
Often called the ‘shell toe,’ the Adidas Superstar is one of the most popular and bestselling sneakers released by German-based brand Adidas since it was established on August 18, 1949.
Adidas Superstar was first released in 1969 as a basketball shoe. Its distinctive three-stripes on the side panel and full leather look have been a successful fixture in the game for several years because of its durability, lightweight, and comfort.
It can be recalled that before those big and bulky basketball shoes were the norm, shoes worn inside the court were sleek, slim and very light. This basketball sneaker then was a favorite among players as it is stylish yet performs well providing the needed foot protection for every game. But what really made players notice the shoe is the clamshell-like rubber placed on the shoe’s forefront. While it serves as an effective aesthetic implement, the shell toe serves the purpose of protecting the feet from steps and bumps often associated when playing the game.
Taking that low top silhouette, several basketball stars including NBA legend Kareem Abdul-Jabbar has worn these shoes for several times. Soon, after NBA legends had already started loving the shoe, many basketball players in collegiate and university teams from the NCAA and teams from the NBA have started wearing Superstars. At one point, more than half of the basketball players in the NBA have worn Superstars.But the success of the iconic shoe as a basketball sneaker was short-lived that sales of the brand from basketball players and fans dwindled several years later.
When the 1980s came, the Superstars found a whole new audience. The shoes have now entered into a new fan base that includes the basketball playing hip-hop audience. Popular hip-hop group Run D.M.C. began wearing Superstars in their concerts and once made a hit out of the song “My Adidas.”
Over the past years, Adidas has been busy in designing new shoes and collaborating with celebrities and artists to recreate the iconic shoe. In 2016, Adidas released the Adidas Superstar 80s Remastered that is visually beautiful with its unique and edgy look keeping its design a notch higher than the previous ones.