Adidas Superstar 80s DLX Style
The all-white sneaker frenzy seems to have taken a new following in the younger generation. This growing interest in sneakers in recent years has prompted brands like Adidas to resurrect its popular sneakers in the 1980s such as the Adidas Superstar 80s DLX. Great when paired with jeans, shorts and even short skirts, the versatile all-white sneaker has been a fashion trend of its own.Adding luster to its iconic status are the gold details on the tongue and back heel.
From Hollywood stars to fashion icons, the all-white sneaker craze has upended the shoe industry. As a result of this white retro sneaker fad, other brands have also started to emulate Adidas’ success in reintroducing their popular white kicks that have been a success on the basketball court, the hip-hop scene, and fashion in general.
Adidas Superstar 80s DLX History
Amid the highs and lows of the German company, Adidas’ legacy in the shoe industry is already etched in stone. With iconic shoes such as the Adidas Superstar 80s DLX, the shoe company from Herzogenaurach has gone a long way from the time the company was established by Adolph “Adi” Dassler on August 18, 1949.
Before bulky basketball shoes were the norm, sleek and street-style sneakers are the norm inside the ball court. Among those that really shone the brightest even up to this day is the Adidas Superstar. Shoes like the Superstar were getting noticed on the court for its all leather upper, rubber shell toe and low top design which at that time is already considered an innovation in basketball footwear.
First designs of the Superstar came out in 1969. It wasn’t long enough that NBA and NCAA players start to notice the Superstar reaching, at some point, some 75 percent of the players wearing the shoes which at that time features more advanced technology and protection with the rubber shell toe feature. Among the stars donning the Superstar inside the court is NBA legend Kareem Abdul-Jabbar.
Over the years, however, it wouldn’t be long for the Superstar to be noticed by a whole new different audience. Just when the Adidas Superstar’s sales decline with the entry of Air Jordans and other basketball shoes, Hip-hop legends Run D.M.C. revived the shoe by wearing them in their concerts and featuring the brand in their songs including the classic hit “My Adidas.”
The only time Adidas recognized that the brand has been receiving interest in the hip-hop scene and streetwear scene was when one of their employees attended a jam-packed concert of the group. The rest, of course, is history. Adidas offered Run D.M.C. an endorsement deal and customized their classic shoe to favor the tastes of its new fandom.
Moving forward more than 45 years since its first release in 1969, the Superstar has released again as the Adidas Superstar 80s DLX in 2016 as a retro lifestyle shoe commemorating the shoes’ popularity in the 1980s under the Adidas Originals line.