Adidas Seeley x Ari Marcopoulos Style
The style of the Adidas Seeley x Ari Marcopoulos was able to bring the fashion down. Adidas and Marcopoulos thought that people nowadays would rather buy shoes that are multi-functional and in reality wearable ones. They came up with a design that was able to cross fashion and sports seamlessly. The unique and minimalist style of the Adidas Seeley x Ari Marcopoulos allows it to be worn on and off the skateboard. Wearers pair this with their favorite jeans, jogger or short and tees or polos and finish it off with their trucker hat.
The Adidas Seeley x Ari Marcopoulos exhibits a deep dark monochromatic upper with screen printed foxing tape found on the midsole. This print represents the film contact sheet of Marcopoulos. Another notable feature is that the vulcanized rubber outsoles of each shoe have vibrant colors. The left and right shoes have dissimilar outsole colors which were noted by many buyers. Whenever thrashers do jump tricks and flip boards, the expectators can also seem to experience a parade of contrasting colors.
Adidas Seeley x Ari Marcopoulos History
In 1998, the Adidas Skateboarding was formed as a segment of the Adidas Originals. It was established to create footwear and apparels for thrashers globally. It aims to widen the distribution and reach as many patrons as possible throughout the globe. They primarily supported a wide array of skateboarder groups, including Mark Gonzales, Dennis Busenitz, and Na-kel Smith.
Meanwhile, Ari Marcopoulos is a well-known photographer who shoots skateboarders, artists, and musicians as his subjects in his 25-year career as a photographer. He was able to showcase his stunning landscapes and portraits of everyday dramas and a glimpse of many awesome things.
Adidas was able to come up with an idea of collaborating with Marcopoulos to pay tribute to the New York City skate culture. It features snapshots of the Lower East Side and collated it in a magazine called AIGHT. The magazine features the skateboard culture and fashion on the same page with a modern touch. They unveiled their collaboration capsule last 2017 featuring various merchandise such as apparels, accessories, and sneakers.