Facts

  • Top

    Low Top

    Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.

    Mid Top

    Mid-top sneakers extend toward the ankle for a little more support and hold. These lie somewhere in the middle between low-top and high-top sneakers in terms of usage and popularity.

    High Top

    Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes. Most of these shoes take their roots from basketball and have easily or fashionably crossed to mainstream wear.

    Good to know

    Regardless of cut, it's always good to start with sneakers that can be worn for the daily grind, also called as "beaters" by some, as these are usually cheaper, easy to clean, and still gives that lifestyle "edge" before going for those wallet-thinning models.

  • Inspired from

    Sports

    Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football. Still retaining a few of their performance-based technologies, these sneakers have transcended their respective niches and have successfully and popularly transformed themselves as staples of fashion footwear.

    Casual

    Sneakers designed for a laidback, "cool" vibe that is built for lifestyle wear right from the get-go.

    Good to know

    Brands are now blending elements of performance and casual appeal in basically every sneaker. One can hardly go wrong with a sports-inspired sneaker or a simple casual shoe.

  • Collaboration

    Good to know

    A masterful team-up between two or more entities, usually between brands and artists, pro-athletes, designers, and boutique labels. Limited Releases are very popular and are normally sold out in just hours or minutes upon release despite the hefty price tag. Collaborative works for General Release regularly come with a decent price tag, but can sometimes cost an arm and a leg because of hype, social media anticipation, or marketing strategy. Kanye's collab with Adidas is one such example.

  • Collection

    Good to know

    Shoes sharing the same inspiration, history, materials, or technologies are routinely assembled under one compilation for the convenience of those who may wish to categorize or label their own collection as such. The classic collections like the Adidas Originals, Air Max 1, Air Force 1, new balance classic sneakers, and the Classic Leather head the pack of frequently asked about collections.

  • Price
    $250
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The Adidas Pharrell Williams BBC Hu NMD relatively runs true to size and fits those with narrow to medium sized feet. Those with wide feet are advised to get a pair of sneakers that is half to a full size bigger for a comfortable wearing experience. The low-top sneaker comes with a customizable rope lace-up system courtesy of a midfoot cage that holds the rope laces together.  The Three Stripes made these shoes available for men in US size 4 to 14 with half-sizes for exact fitting.

Pharrell William’s take on several Adidas Originals silhouettes has set the trend for hypebeasts and sneakerheads wanting more personality and character on their footwear. The Adidas Pharrell Williams BBC Hu NMD continues this trend of East African inspired colorways and close attention to details.  Stylists call the release as the Heart/Mind edition of the bestselling Adidas NMD shoe with Pharrell’s aesthetic inputs of embroidered “HEART” and “MIND” alternate on each shoe. The Adidas Pharrell Williams BBC Hu NMD for Fall 2018 first came out with a general release colorway comprising the White, Red, Navy, and Yellow tones in the upper that rests on top of a white Boost midsole and a black trail rubber outsole.

The second Heart/Mind Edition colorway is an exclusive release that only came out in the Billionaire Boys Club stores. The Pink/Purple colorway comes in a swirled pattern with the bold text of embroidered Japanese characters in the NMD upper that rests on top of a Boost midsole and a purple trail rubber outsole.  This particular colorway commands a higher price among resellers.

With the bold colorways of this particular NMD iteration, many stylists suggest wearing the Adidas Pharrell Williams BBC Hu NMD with similarly colored shirts, track jackets, and hoodies like the BBC apparel that came out with the design. Wearers may also opt to wear the shoes with joggers, track pants, ankle-length jeans, and colored walking shorts for a fresh, colorful look. While this is a Fall 2018 sneaker release, many sneakerheads may also use this shoe during the spring and summer months as the bold colorways, and light materials in the upper make this shoe a comfortable sneaker to wear for extended shopping walks at the mall, exploring urban jungles while traveling, and for daily work commutes.

Most remarkable in the design features of the Adidas Pharrell Williams BBC Hu NMD is its use of Boost that offers responsive midsole cushioning and energy return. Also prominent among the highlights of Pharrell’s NMD iteration is the use of a TPU midfoot cage that allows for customized lacing. Many users were also in praise of the shoes’ unique colorways and BBC detailing that make it visually appealing and fashionable to wear.

Award-winning rapper, singer, and composer Pharrell Williams has long been designing sneakers and clothes that it is only but fitting that German footwear manufacturer Adidas signed him up for a collaboration. Since 2014, Williams signed a long-term partnership deal with the Three Stripes brand that has taken the sneaker world by storm with bold and often attention-grabbing kicks. Some of the iconic Adidas Originals silhouettes that were given stylish makeovers by Pharrell include the bestselling NMD, Superstar and Stan Smith.

  The Hu Line

While the Stan Smith and Superstar makeovers were unique collaborative designs, it was the Hu line of sneakers that featured East African colors of humanity that made a mark on silhouettes such as his tweak on the Stan Smith called the Tennis Hu and the Hu NMD sneakers.

Since 2016, the Adidas originals NMD Human Race collection has been in circulation with the first release featuring colorways inspired by Native Americans in North Dakota with the collection’s theme about people that are coming together and value understanding each other. Several color options for the NMD came out including scarlet, green, tangerine, black, and light blue. Each of the color options had different callouts like “Human” and “Being,” “Human” and “Species” while some had “Hu” and “Race” placed in the upper.

In 2017, another very limited release was the Friends and Family edition of the Pharrell Williams x Adidas Human Race NMD shoes in magenta colorway with Chinese characters embroidered in the upper. The shoes are very limited that it is highly coveted by many collectors that some had already shelled out more than $5,000 just for the limited pair.

  Pharrell Williams BBC and Adidas NMD

The collaboration between Pharrell, Adidas and the Billionaire Boys Club, the premium streetwear brand which he founded in 2005, was first launched in February 2018. The Adidas Pharrell Williams BBC Hu NMD sneaker was sold at retail on October 2018 for $250. Two colorways were released the Pharrell Williams x Adidas Hu  NMD Scarlet/Multicolor and the BBC-exclusive Pink/Purple colorway.

The first Pharrell Williams x Adidas NMD Hu BBC Scarlet Multi colorway featured an upper design that involves a stripe melange of white, red, yellow, and navy colors with a “HEART” and “MIND” embroidery on the mesh upper. The second colorway is an exclusive release that only came out in the Billionaire Boys Club stores. The Pink/Purple colorway come pink and purple stripe pattern with embroidered Japanese characters in the NMD upper that rests on top of a Boost midsole and a purple trail rubber outsole.  This particular colorway commands a higher price among resellers that go as high as $5,000.

  • TPU midfoot cage holds the rope laces for a more customized look.
  • An embroidered “HEART” and “MIND” alternate callouts appear on the knit upper.
  • Black colored trail rubber outsole delivers superior grip and traction.
  • BBC “B” logo and Adidas Trefoil branding detail can be found at the leather heel back.
  • Each pair comes with alternate yellow rope laces.

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