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The Pharrell Williams x Adidas 4D boasts a mid-top with a sock-like collar, which provides a snug fit, and more freedom of movement for the feet. Moreover, Primeknit is used for its upper, which is responsible for the lightweight and breathable features of the shoe. This sneaker has a regular fit and is available in both men's and women's sizes.
The brand new Pharrell Williams 4D silhouette is the first in the Pharrell Williams Hu line to bring in to the play the Adidas' revolutionary technology, the Adidas 4D. More than taking on a runner approach for the design of this sneaker, it is screaming a lifestyle attitude with its Active Purple and Tech Olive colored Primeknit uppers and a digitally printed midsole, which takes on an intricate honeycomb look. It also shows off the Pharrell Williams' HU brand as the tag is exposed on the sock-like collar. Enjoy the unique look of this pair while wearing jeans or joggers that will give its wearers more swag points.
The Pharrell Williams and Adidas collaboration’s new product does not fall far from the Hu family. Despite losing Pharrell's signature, aesthetic wise, the Williams 4D, on its standout colorway, still boasts Adidas' breathable Primeknit construction that fits the feet like a glove, providing flexible support. Moreover, its branded tab is visibly seen on its sock-like collar. Inside is a sock liner that is made up of half Primeknit and half sort of neoprene plastic material.
The product sneaker from the collaboration of the brand and the artist capitalized on the extensive archive of computational athletic data with its 4D technology. The Adidas 4D is a performance midsole made with light and oxygen using Digital Light Synthesis technology that offers a responsive yet comfortable and stable ride.
Thinking outside the box is what keeps the three stripes brand going. One of their methods is by having collaborations with different cultures and artists. Some even say that collaboration is in the brand’s DNA. Among Adidas' earliest collaboration is with RUN DMC, which is tracked way back in the mid-eighties. This collaboration paved the way for hip-hop culture and sneakers to work together.
When Adidas signed a long time partnership deal with artist Pharrell Williams, they had no idea that this will affect the sneaker world too much. Since then, Pharrell has been a big name in Adidas, and together, they have created the most desired models. While other products are heavily leaning on to the chunky sneaker trend, the artist sticks on sleek-looking silhouettes like the NMD.
The first product of their partnership is the famous yellow NMD Human Race. After releasing this, it continued to release more colorways and other exclusive releases — their latest creation steps into a new dimension by utilizing the 4D Runner. Even though the brand has been using the 4D technology on their sneakers, this is the first time to feature in the Pharrell Williams x Adidas collaboration. The Williams 4D was released in a tonal colorway. Compared to the other releases that have the midsole matched to the color of the uppers, the Adidas Pharrell Williams 4D keeps a pale green-colored sole due to the complicated dying process.
The silhouette of the Adidas Consortium Runner Mid 4D was used as this sneaker's model. The Consortium Runner Mid 4D is a unique piece of the brand's lifestyle shoe that came from the Adidas Consortium family. Ever since the Consortium was released, many boldly approached for collaboration. Each showed an out of the ordinary take on the silhouette.
- It has a convenient pull loop at the heel.
- It features a lace closure.
- The Adidas Pharrell Williams 4D comes with tonal cotton laces that match its upper's color.
- The pair has a contrasting printed 3-Stripes branding on the side.
- The 4D technology was used in the Alphaedge, Ultraboost, Futurecraft, and ZX 4000.
- The sneaker world first saw this silhouette in mid-October 2019.
- On December 20, 2019, the shoe was released at selected retailers globally.
- It was released on adidas.com on January 11, 2020.