Adidas NEO Cacity Mid History
Adidas, also known as the Three-Stripes brand, has several labels under its wings for various kinds of sports and lifestyle wear. The Adidas NEO is a sub-brand synonymous with “new” style of apparel conceptualized in 2009. It started by coming up with sports-based designs until it transitioned to a blend of casual and active wear that fall within the spectrum of athleisure fashion.
The NEO segment targets a network of young consumers who are willing to explore and experiment with new casual trends for daily wear. Another key goal of the NEO line is to make its products accessible through the convenience of online channels. Since the bulk of the intended shoppers is the teenagers, Adidas NEO are priced within their average spending capacity, which is why NEO merchandises are essentially affordable.
Winning the hearts of the teen crowd was a smooth ride for the Adidas NEO from the time it received the support of influential style icons in 2012. These fashion-savvy brand ambassadors that teenagers can instantly relate to are no less than Selena Gomez and Justin Bieber. They inspired the NEO followers to have fun in expressing their individuality by living their desired styles.
Back in 2014, the devoted followers of Adidas NEO who call themselves as the NEOlovers created the first ever Twittered- driven runway show for NEO supported by their idol Selena. Dubbed as #NEOrunway, the event reaped more than 100,000 votes online building a Fall/Winter collection.
The runway project is just one of the several campaigns that engaged NEOlovers worldwide to actively express their fashion sense through the channels under the Adidas NEO. Since the time the NEO collection was launched, Adidas has been retaining a fresh inventory of products that keeps its fanatics always on the lookout for something new.
Aside from the low-tops, Adidas NEO has come up with trendy mid-top sneakers that can easily be paired with a coats, tees, and skinnies. One of the most sought-after designs is the Adidas NEO Cacity Mid that resembles the look of vintage 1980s hoop shoes.