Adidas Gazelle Super x Alltimers History
Sprawling from its troubled family past, Adidas stood out on its own as it was facilitated heavily by its founder Adi Dassler. Since its establishment on August 18, 1949, the German shoe company had been providing athletes and people around the world a taste of what top-notch quality seems to taste like. Initially bearing the name “Adi Dassler Adidas Sportschuhfabrik,” the title morphed into a nickname that is easily cemented in the minds of adults and kids alike.
One of their first innovations was a silhouette made for football. Realizing the gripping power of soccer shoes lack material, Adidas introduced screw-in studs for more propulsion. In the early 1950s where the Hungarians were a formidable foe, Adidas stepped in to integrate their newfound tech for the German team. Needless to say, the German National Football team won the 1954 World Cup finals.
Their success story echoed into the world thus generating a sufficient amount of revenue to carry on their legacy. Another iteration that was proven to be timeless throughout the decades was the Gazelle though it has the unclear distinction as to what industry it was created for. Most people say that it was for football and it bore the same DNA as with the Rom and Olympiade in the early stretches of the 60s.
The Gazelle was unique in a way because of its innovative use of suede for its uppers. The hide-enhanced material allowed for colors to pop more which became a canvas of style in the subsequent decades to come. It first appeared in 1966 as a raw idea which came in red and blue pigments; each one denoting a specific sports purpose. As per Adidas enthusiast Gary Aspden, the red one was made with the handball in mind while the blue one is for training.
The 1968 release of a new edition of the Adidas Gazelle became the forefather model of concurrent Gazelle O.G.’s today. Adidas removed the shoehorn heel tab and integrated a breakthrough tooling called micro-cell sole. For decades, the Gazelle have been implementing this classic sole concept and thanks to the underground movement, the iteration stayed relevant.
After years of staying in the cradle of those who remained loyal to the brand, the Gazelle’s function as a football trainer morphed into a vessel suitable for the board with wheels. Skaters found the grippy outsole functional with construction that fits the bill of increased boardfeel. Suede, on the other hand, proves to be a durable alternative when rocking the skateboard.
The utility of the Gazelle as a skate sneaker attracted several contributors that helped boost the vintage footwear’s image. One of those is the Alltimers, an NY-based skate shop in the Lafayette area, which specializes on unorthodox board designs from Gucci-bag boards to Lamborghini-inspired decks. In 2018, Adidas Skateboarding and Alltimers collaborated to produce the Adidas Gazelle Super x Alltimers, a sleek shoe promoted in a humorous commercial set in the medieval times but with a modern twist.
The Alltimers x Adidas Gazelle Super glows in either a Mesa-colored upper or blue. Hairy suede accents add dimension to its almost tonal uppers with complementing laces. The pair is part of the “Just Like Old Times” collection of the duo which is the third installment in their ubiquitous partnership.