Adidas EQT Support ADV CNY Style
With the exponential growth of the Asian market, it is only apt for global brands like Adidas to release designs catering for festivities like the Chinese New Year. With this celebration being observed in many Asian countries and has also recently crept into Western audiences, CNY influenced designs were released by the brand for its formidable silhouettes like Adidas EQT Support ADV CNY. From its uniquely styled packaging in auspicious red with Chinese characters, this aesthetic element is further expressed in the actual shoe. A “Lu” Chinese character which means “wealth” is stitched at the back heel patch for a more pronounced look.
The all-white knit upper is further enhanced by red edging accent. The shoe with reflective nubuck overlays also has gold-tipped shoelaces for a more sophisticated detailing. The limited release shoe looks great in shorts, pants, joggers, or jeans and can quickly mix and match with a variety of clothing.
Adidas EQT Support ADV CNY History
For a multi-billion dollar footwear manufacturing company like Adidas, it is unimaginable how it was able to bounce back from its poor sales and dwindling revenues that almost drove it the point of bankruptcy. Ever since the German brand was established by its company founder Adolph “Adi” Dassler in 1949, the company had it rolling regarding shoe designs and revenues.
From performance shoes for football, running, and tennis to transitioning into other apparel like clothing, the company seemed to have it all until their sales slid to its all-time low in the 1980s up to the early 1990s.
To revive sales and company revenues, Adidas hired Peter Moore as its Chief Executive Officer, one of the designers of the highly successful Nike Air Jordan 1 to rev-up the company’s design portfolio and resuscitate the ailing shoe company. In 1991, with a simple slogan “The Best of Adidas” that resonates with the new 3-Stripe logo replacing the Trefoil logo, Moore released the Equipment line.
Ever since the first release of the first shoe with the now iconic 3-stripes with unassuming green, white, and black colorway, the Equipment line continued to produce sneakers that would include shoes for various sports.
Some 25 years later, the Equipment line has endured with a continued growing following and expanded to various sports from basketball, volleyball, soccer, fencing, and running kicks. The everlasting silhouette has remained the same imbibing on the design philosophy of removing the unnecessary and only keeping what is essential.
As symbolic as the iconic three-stripes, the brand stayed true to three elements of their design philosophy which involves support, protection, and performance. The Adidas EQT Support ADV model continues the legacy of the Equipment line of retaining only the core elements fulfilling a specific function and nothing else.
Released just in time for the Chinese New Year 2018 or the Year of the Dog, the Adidas EQT Support ADV CNY release coincides with the launch of other shoes belonging to the Chinese New Year Pack such as the Adidas NMD R2, Adidas Superstar, and the Adidas Campus.
Each shoe had lucky Chinese characters stitched at the heel with the EQT Support ADV CNY inscribed with the Chinese character “Lu,” a traditional New Year blessing that symbolizes “wealth.”
Other shoes released in January 2018 that also had auspicious Chinese characters and New Year blessing symbols with the NMD R2 CNY featuring the Chinese character “Xi” which means “blessing of happiness.”
Other heritage sneakers like the Campus CNY were given embroidered detailing of “Fu” meaning “luck” while the Superstar 80s CNY displays the character “Shou” which translates to “longevity.” Due to the massive success of the Chinese New Year Pack, Adidas also released a Chinese New Year-inspired design for the Adidas Ultra Boost 4.0 in February 2018.