Profile of the Adidas D.O.N. Issue #1
Donovan Mitchell’s determination to succeed and belief in himself has propelled his game to the next level. He has surpassed expectations and has become one of the league’s young stars to watch.
His positive outlook made him decide to call his signature line D.O.N. Issue #1 as a testament to his ‘Determination Over Negativity.’
“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” Mitchell says. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”
The Adidas D.O.N. Issue 1 features Bounce cushioning, a lateral propulsion clip, and an aggressive herringbone traction pattern to help Mitchell with his elusive speed.
Another feature that Mitchell was adamant about was the shoe’s price point.
“Well, I think the accessibility will be a lot different. We obviously have the Hardens, the Dames and others, but for me, I wanted the shoe to be accessible to all people, both price-wise and color-wise, and I wanted everything to be relatable to the everyday person that can’t spend $250 on shoes. I wanted to work with Adidas to find ways to make sure the shoe was accessible to everybody who wants to wear them.”
Cushion. The Adidas D.O.N. Issue #1 features a flexible Bounce midsole that provides instant step-in comfort. The foam midsole also offers a cushioned and responsive ride.
Traction. These low-top basketball shoes feature a multidirectional traction pattern that offers increased grip when making quick cuts and pivots on the court.
Closure. The Adidas DON Issue 1 features a lace-up closure for a locked-in fit. A propulsion clip provides lateral stability when making quick cuts to the basket.
The D.O.N Issue #1 features a textile upper with Spider-Man inspired details. The lightweight mesh upper provides breathable support all game long.
The Spider-Man themed Adidas D.O.N. Issue #1 features spider-web stitching on the tongue and toe box. Signature details include a custom coding that represents his journey to becoming an NBA star. “80/A:DR [WBR] NH” represents his stint in Brewster Academy while “1.AP.LV:KY” symbolizes his run in the University of Louisville.
Special Colorways of the Adidas D.O.N. Issue #1
The DON Issue 1 debuts in four Spider-Man themed colorways.
Adidas D.O.N. Issue #1 ‘Halloween’
Adidas celebrates the spooky holiday by launching a D.O.N Issue #1 dressed in the classic orange and black. Translucent overlays complete the eerie theme.
Adidas D.O.N. Issue #1 ‘Marvel’s Amazing Spider-Man’
This colorway pays tribute to Spider-Man’s classic costume. These Adidas basketball shoes are dressed in red, blue, and white with webbing detail on the side panels.
Adidas D.O.N. Issue #1 ‘Marvel’s Iron Spider’
Paying tribute to the legendary Iron Spider, these red basketball shoes feature metallic gold details.
Adidas D.O.N. Issue #1 ‘Stealth Spider-Man’
This colorway features a mix of black and green with glow-in-the-dark details.
Adidas D.O.N. Issue #1 ‘Symbiote Spider-Man’
The ‘Symbiote Spider-Man’ colorway features a combination of core black, shock pink, white, and sliver. At the heel, a fierce teeth design completes the silhouette.
Adidas D.O.N. Issue #1 ‘The Mailman’
Adidas pays tribute to Utah Jazz legend Karl Malone by releasing a special edition D.O.N. Issue #1. Inspired by the Jazz’s late 90’s uniform, the ‘Mailman’ colorway comes dressed in purple and white with orange and light blue accents. Other details include a postage stamp with Mitchell’s number and the Rocky Mountain Peaks on the midsole.