Who should buy the Adidas D.O.N. Issue #1

The Adidas D.O.N. Issue #1 is recommended for:

  • basketball players of all levels who want to propel their game to greater heights
  • avid fans of NBA All-Star player Donovan Mitchell’s game

Adidas D.O.N. Issue #1 adidas

Profile of the Adidas D.O.N. Issue #1

Donovan Mitchell’s determination to succeed and belief in himself has propelled his game to the next level. He has surpassed expectations and has become one of the league’s young stars to watch.

Adidas D.O.N. Issue #1 Profile

His positive outlook made him decide to call his signature line D.O.N. Issue #1 as a testament to his ‘Determination Over Negativity.’

Delivers bouncy cushioning 

“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” Mitchell says. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”

Adidas D.O.N. Issue #1 bouncy cushioning

The Adidas D.O.N. Issue 1 features Bounce cushioning, a lateral propulsion clip, and an aggressive herringbone traction pattern to help Mitchell with his elusive speed. Another feature that Mitchell was adamant about was the shoe’s price point. 

High-performance shoe at an affordable price 

“Well, I think the accessibility will be a lot different. We obviously have the Hardens, the Dames and others, but for me, I wanted the shoe to be accessible to all people, both price-wise and color-wise, and I wanted everything to be relatable to the everyday person that can’t spend $250 on shoes.

Adidas D.O.N. Issue #1 High-performance shoe at an affordable price 

I wanted to work with Adidas to find ways to make sure the shoe was accessible to everybody who wants to wear them.”

Flexible and responsive

The Adidas D.O.N. Issue #1 features a flexible Bounce midsole that provides instant step-in comfort. The foam midsole also offers a cushioned and responsive ride.

These low-top basketball shoes feature a multidirectional traction pattern that offers increased grip when making quick cuts and pivots on the court.

Adidas D.O.N. Issue #1 lace-up closure

The Adidas DON Issue 1 features a lace-up closure for a locked-in fit. A propulsion clip provides lateral stability when making quick cuts to the basket.

Provides breathable support

The D.O.N Issue #1 features a textile upper with Spider-Man inspired details. The lightweight mesh upper provides breathable support all game long.

Adidas D.O.N. Issue #1 Provides breathable support

The Spider-Man themed Adidas D.O.N. Issue #1 features spider-web stitching on the tongue and toe box. Signature details include a custom coding that represents his journey to becoming an NBA star. “80/A:DR [WBR] NH” represents his stint in Brewster Academy while “1.AP.LV:KY” symbolizes his run in the University of Louisville.

Special Colorways of the Adidas D.O.N. Issue #1

The DON Issue 1 debuts in four Spider-Man themed colorways such as:

‘Halloween’ – Adidas celebrates the spooky holiday by launching a D.O.N Issue #1 dressed in the classic orange and black. Translucent overlays complete the eerie theme.

‘Marvel’s Amazing Spider-Man’ – This colorway pays tribute to Spider-Man’s classic costume. These Adidas basketball shoes are dressed in red, blue, and white with webbing detail on the side panels.

‘Marvel’s Iron Spider’ – Paying tribute to the legendary Iron Spider, these red basketball shoes feature metallic gold details.

Adidas D.O.N. Issue #1 spider-man

‘Stealth Spider-Man’ – This colorway features a mix of black and green with glow-in-the-dark details.

‘Symbiote Spider-Man’ - The ‘Symbiote Spider-Man’ colorway features a combination of core black, shock pink, white, and sliver. At the heel, a fierce teeth design completes the silhouette.

‘The Mailman’ – Adidas pays tribute to Utah Jazz legend Karl Malone by releasing a special edition D.O.N. Issue #1. Inspired by the Jazz’s late 90’s uniform, the ‘Mailman’ colorway comes dressed in purple and white with orange and light blue accents. 

Other details include a postage stamp with Mitchell’s number and the Rocky Mountain Peaks on the midsole.

Facts / Specs

Weight: 15oz
Top: Low
Signature: Donovan Mitchell
Lockdown: Lace-Up
Colorways: Red / Black / Yellow / Purple / White / Orange / Blue / Gold
SKUs: EF2400 / EF2401 / EF2805 / EF9908 / EF9911 / EG6566 / EH2001 / EH2133 / EH2134 / FV5579

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Dimitrije Curcic
Dimitrije Curcic

Dimitrije Curcic has been playing basketball for over 22 years. Like Manu Ginobili, he’s a left-hander whose moves led him to a better career-shooting percentage than the Argentine himself. After playing professionally for 10 years, Dimitrije moved to coaching for two seasons before he became a basketball statistician for StatScore, and FanSided contributor for the San Antonio Spurs. Dimitrije loves to tell hoop stories through numbers and graphics and has been featured on Fansided, FiveThirtyEight, Eurohoops, and TalkBasket among the others.