Adidas Daily Leather History
For almost seven decades, the Adidas Group have been marketing and producing shoes for sport and eventually, for fashion. Its legacy of innovation brought out various cultures and a good following throughout the years. But looking closely, the trend never cemented its place solely on sports but re-imagined itself in the penetration of lifestyle and everyday wear.
In the more recent years, the experts from Adidas noticed a growing number of teen purchasers and this gave the advantage of marginalizing the fad and capitalizing on its surge. Formulated initially as early as 2009, the Adidas NEO was officially launched in 2012 in Germany as headed by Claire Midwood.
Lacking focus on teenagers' preference for fresh and updated clothing, Adidas conceptualized Adidas NEO which serves frequently replenishing apparel at an affordable price. The Adidas subgroup focuses more on the age group of 14-19 years old. Its core notion is summarized in four words: fresh, fun, active, and connected.
Fresh, in a sense that every week they are releasing clothing options for up to six times. The essence of active and fun manifests in its overall product design and style while catering teens. Besides their availability in retail stores, NEO also invests their time in digital media for marketing their products.
The new clothing line presents latest fashion styles of gears ranging from shirts, pants, and shoes. Their goal is to cater teenagers preferring fast fashion apparel from head to toe. Celebrities like Justin Bieber and Selena Gomez were recruited to be brand ambassadors to solidify its marketing strategy.
In line with this, Adidas NEO released several shoe models like the Racer TM, Super Wedge, and the Daily. The Adidas Daily was designed as a casual sportswear with its low-key profile and skateboarding outsole intended for regular use. The shoe's issuance provided juveniles a sense of generosity in acquiring latest fashion releases without disregarding quality.