Adidas Concord 2.0 Mid History
In 1924, Rudolf Dassler joined the footwear manufacturing business of his brother Adolf, thereby helping to establish the Dassler Brothers Shoe Factory. It would pave the way for both brothers to achieve success in the sports shoe industry, before parting their ways more than 20 years later. Adolf Dassler then renamed the company Adidas, while Rudolf moved to the other side of their hometown of Herzogenaurach to establish rival business Puma.
Adidas went on to become a global powerhouse, building a catalog of iconic models, from such classic staples as the Superstar, Gazelle, and Stan Smith to the innovative Ultra Boost, NMD, and ClimaCool. Then there are also the many other underrated Adidas shoes that have since been recognized by people as everyday essentials. One such under-the-radar yet notable model from the brand is the Concord.
Introduced in 1983, the Concord featured a distinctive style involving a Velcro strap on the ankle and speed lacing on the front. It was made for basketball performance but has since been transitioned into off-court wear. Its popularity has led to many editions released over the years, such as one wrapped in patent leather and another in snakeskin.
From the time it was first released, the shoe has always been regarded as ahead of its time. Now, the sneaker is transformed yet again in the mid-top Adidas Concord 2.0 Mid, built for modern street style. It features the sporty silhouette that made the original model famous, updated with different features to fit today’s needs. It’s a sneaker for longtime Adidas fans as well as all shoe lovers everywhere.