Adidas Cloudfoam Thunder Mid Style
Like most of the mid-cut kicks from the Adidas, this mid-top sneaker features a synthetic leather upper with mesh windows for breathability. The padded tongue and collar not only provides additional comfort and support but it brings a lovely accent that heightens one’s basketball and street style credibility. The mesh insets throughout the shoe serve more than accents, but it contributes to the overall 80s feel of the shoe’s design.
The Adidas Cloudfoam Thunder Mid combines performance, comfort, and durability. The mid-top profile of these sneakers provides increased ankle support and stability, making it suitable to use for sports like basketball. These shoes feature a Cloudfoam technology for a more springy and stable ride, which heightens the wearer's performance. It also ensures comfort throughout the day, on and off the basketball court, with its soft and lightweight cushioning system.
Adidas Cloudfoam Thunder Mid History
As one of the top sports apparel and footwear brands, Adidas launched its strategic business plan called “Route 2015.” It aims to transform and prepare the brand and its sub-brands for continuing growth by keeping the consumers excited about the products.
Part of the Route 2015 strategy is the launch of the Adidas NEO sub-brand. NEO, which is a completely different business model, means new. According to Adidas, this is expounded to “New by definition. New in concept. New in spirit.” This sub-brand targets the teenagers, the next generation consumers primarily.
The concept of NEO is fresh, fun, active, and connected. It satisfies the different needs of its target market of always keeping the wardrobe fresh, having clothes that are trendy and suitable for their active lifestyle, and utilizing social tools. The line of products offered by NEO is continuously modern and stylish, comprised of pieces that are competitive to that of high street retailers. Prices are maintained to be affordable to suit the average expenditure of the 14-19-year-olds.