Fit & Sizing
The Adidas Cloudfoam Revival Mid Star Wars is exclusively offered in men's sizes. The gentlemen can choose from sizes 6.5 to 12, while the ladies who want to cop can go 1.5 sizes down from their usual size. Although the shoe runs true to size, some have reported that it could run a bit big.
Adidas Cloudfoam Revival Mid Star Wars Style
With its street-worthy aesthetic inspired by a galaxy far, far away, the Adidas Cloudfoam Revival Mid Star Wars is the ultimate sneaker for the die-hard fan. It exhibits a sporty mid-top silhouette with a minimal design that can easily be paired with almost any casual staple. Pair it with jeans, shorts, or joggers and a Star Wars shirt for the ultimate fan outfit.
The pair's upper is crafted from mesh with leather overlays that provides breathability and sturdiness respectively. It also features the brand's Cloudfoam double layer technology, which combines memory foam and cloud foam for the ultimate comfort. A pull-tab is placed on the shoe's heel counter for aid in putting it on. Lastly, a Stormtrooper is placed on the tongue's branding to cap off the design.
Adidas Cloudfoam Revival Mid Star Wars History
The Adidas Cloudfoam Revival Mid Star Wars shoe is included in the lineup of the brand's sub-category called ‘NEO.' Adidas NEO is the brainchild of Herbert Hainer, the then CEO of the company. NEO is a part of Adidas' strategic business plan for its further development. It was launched in 2012 and is a fast fashion sub-brand that targets the younger audience, aged 14 to 19, as its market.
After thorough research, Hainer discovered that the younger generation is a group who are always on the hunt for fresh fashion finds and that it was an opportunity for the company. The brand eventually launched this latest range to cater to the market's demand. The products in this category are strategically priced at a budget-friendly cost as it targets teenagers. The company commissioned Selena Gomez and Justin Bieber as brand ambassadors to efficiently promote this newest line by the legendary brand.
The Cloudfoam technology is one of Adidas' signature innovations that are well known to its consumers. The Cloudfoam technology has two functions – for excellent cushioning and instep comfort. Cloudfoam was initially used in the midsole alone, but lately, Adidas has been using it in the sockliner too.
The Adidas Cloudfoam Revival Mid Star Wars is one of Adidas NEO's releases as an homage to the famous George Lucas film series. It boasts of a minimal yet stylishly sporty look that resembles a Stormtrooper.