Adidas Cloudfoam Race Winter Mid History
Originally built like a running shoe, the Cloudfoam Race was fashioned into a sneaker fit for casual wear under the Adidas NEO label. From a low-top profile kicks, this running-inspired model is modified with a mid-high collar version suitable for the cold season, called the Adidas Cloudfoam Race Winter Mid.
A range of Cloudfoam varieties under the Adidas NEO label started to hit the shelves in 2016. Cloudfoam is made of soft and lightweight cushioning that allows users to enjoy the extra comfort it provides.
To beef up the campaigns on this new technology by Adidas, the Three-Stripes hooked up with influential Internet celebrities, YouTube star Marcus Butler and US vlogger Amanda Steele. The partnership served as a channel for Adidas NEO to directly communicate its products to its desired market, a community immersed in trying new styles of casual wear.
The NEO segment offers an up-to-date and trendy catalog of causal designs that easily blend into different styles appropriate for varying seasons. The products that sprung up from the NEO line are made available at competitive prices, which make them more accessible to the younger market. Some of these sneakers are constructed with technical features such as the Cloudfoam.
This tech is integrated into the Cloudfoam Race Winter Mid, an Adidas NEO sneaker fit for the cold season. This unisex edition is constructed with a high collar that shelters the foot against frost bites during wind chill and below zero temperatures.