Adidas Cloudfoam QT Racer women's shoes are supremely comfortable shoes that don’t make you feel you are just paying for the brand name. These kicks can stand on their own worth, and when it comes to comfort, they truly shine.
From a midsole technology, Adidas extended the capabilities of the Cloudfoam to sock liners as well. The Cloudfoam QT Racer features Cloudfoam Memory sock liners and combined outsoles and midsoles that give the feet excellent step-in comfort. It also doesn’t hurt that that these shoes come in one stylish package that looks ready to take on any activity that you set out to do.
Adidas Cloudfoam QT Racer History
In 2010, Adidas conceptualized a “Route 2015” strategic plan for the company’s sustainable growth. One of the plans for growth involved creating a more targeted approach for the brand’s younger consumers. This resulted in the NEO line (NEO stands for new), which debuted in Germany in 2012. The new Adidas sub-category did this by providing fresh products to their young consumers who are constantly on the lookout for something new.
The original goal of the NEO line was to deliver new products to their stores almost every day of the week for an endless supply of fresh inventory and also to set up their business as a fast fashion retailer. The primary target of their business is the 14-19-year-old age group who are easily swayed by the current fashion trends and who change outfits just as fast as the new trendy thing comes in.
The brand defines the NEO line as new by definition, in concept, and in spirit. They also claim that the NEO line is embodied by these four traits: fun, fresh, active, and connected. And the outfit-driven collection is truly outstanding when you measure how comprehensive their product offer is. This range debuted in 2012.
Although the NEO collection is mostly driven by their clothing products, the range also includes footwear and accessories. The line is perhaps famous for debuting the outstanding tech known as the Cloudfoam which was designed to give the user a responsive ride and superior cushioning. The Cloudfoam is an EVA compound placed in the midsoles as underfoot cushioning. It works by adding an internal kind of support for the wearer’s arches and heels, lessening the need for resorting to custom inserts.
The brand debuted the tech in 2016 with the launch of their silhouette, NEO Cloudfoam. True to NEO style, the shoes were launched with the help of famous YouTubers Amanda Steele and Marcus Butler in the brand’s “Step In” campaign.
This new silhouette more than lived up to its promise. The Cloudfoam in the shoes’ midsole cushioning system resulted in very light shoes that allowed their users enough comfort to last them a whole day’s worth of walk without a heavy weight to hold them back. A definite must-have for active, younger people who are always on the go.
Adidas Women's Cloudfoam QT Racer Shoes
Public reception of the Neo Cloudfoam shoes—and the tech itself—was encouraging and the brand promptly applied Cloudfoam to many of their silhouettes under the NEO line, which incidentally is now known as Sport-Inspired. Some of these Sport-Inspired collection models include the Adidas Cloudfoam Advantage, Cloudfoam Super Flex, and of course, the Cloudfoam QT Racer.