The Adidas Cloudfoam Lite Racer Mid is said to have a comfortable and snug fit as it comes with a Memory foam footbed and Cloudfoam in the midsole. It is available in men’s sizes that range from sizes 6.5 to 14. The shoe is said to generally fit true to size.
The shoe’s mesh upper contributes to the overall sleek silhouette of this pair. Its monochromatic color and streamlined design make it easier to pair with almost any casual ensemble. Pair the Adidas Cloudfoam Lite Racer Mid with jeans, pants, or shorts, and it sure will complete your look.
The Adidas Cloudfoam Lite Racer has been re-interpreted and now comes in a mid-top silhouette. It retains the same material as its low-top counterpart, which is a mesh material for its upper. The sleek shoe features the brand’s 3-stripe logo on both sides of the shoe while a woven logo is placed on the tongue. Pull-tabs are situated on the tongue and heel to assist when putting the shoe on.
The tongue and collar are padded for added comfort while the insides of the shoe are lined with fabric for a smooth and snug feel. A leather overlay is placed on the back of the shoe to enhance the shoe's aesthetic further. Lastly, the outsole is made of rubber for grip.
The Adidas Cloudfoam Lite Racer Mid is marketed under the company’s sub-brand called ‘NEO.’ Adidas NEO was part of Herbert Hainer’s strategic business plan for Adidas’ further development. Launched in 2012, NEO is a fast fashion label that caters to younger consumers aged 14 to 19.
According to Hainer, after studying the market, they found out that the younger generation is a group who are constantly on the hunt for fresh fashion finds. The brand inevitably branched out into this newest line to provide the market’s demand. Adidas NEO products are priced at a very affordable amount as it targets teenagers. The brand also commissioned Selena Gomez and Justin Bieber as ambassadors to effectively market the newest addition to the legendary brand.
Cloudfoam technology is one of Adidas’ innovations that is well-known to consumers. This technology serves two functions – for excellent cushioning and instep comfort. Cloudfoam was originally only used in the midsole, but lately, Adidas has been using it in the sockliner.
The Adidas Cloudfoam Lite Racer Mid is one of Adidas NEO's releases. Known for its comfort and style, this shoe has all the characteristic of an everyday sneaker. It is sold under the line’s running and lifestyle categories.
- It weighs 8 oz.
- The shoe is available in D-Medium width.
- According to Adidas, NEO means new – new in terms of definition, concept, and spirit.
- The company aims to exude an image of new, fresh, and fun for the NEO range.
- The average price point of products in the NEO line is $25.
- NEO aims to deliver new product to their stores six times per week, hence why they described the range as “fast retail fashion.”