The Adidas Cloudfoam Daily QT Clean utilizes different materials for its upper depending on the colorway. The brand releases a version with leather upper and another version with a jacquard texture upper.
The pair’s Cloudfoam midsole delivers lightweight and plush cushioning. It also features Cloudfoam Memory in its footbed, which offers added comfort.
Adidas Cloudfoam Daily QT Clean History
Adidas decided to launch a new label called “NEO” as part of the brand’s strategic business plan. Spearheaded by Herbert Hainer, the NEO label was created for Adidas’ further development to keep up with the latest trends in the market. Launched in 2012, NEO is a fast fashion label with younger consumers as their target market, aged 14 to 19.
According to Hainer, after examining today’s market, they discovered that a certain group of consumers, the youth, has never been tapped before in the sports lifestyle section. Based on their study, this is a group who grew up on fast-paced trends and is constantly in need to update their wardrobe. Adidas naturally responded to the demand by expanding their range.
Products from the NEO range are naturally priced at a very wallet-friendly cost as it intends to attract teenage customers. Moreover, the brand commissioned teenage icons such as Selena Gomez and Justin Bieber with the hopes of marketing the newest line successfully.
Most of the products in the NEO range incorporate Adidas’ Cloudfoam technology. This technology is one of Adidas’ many innovations that most consumers are familiar with. This innovation has two main functions – for superior cushioning and instep comfort. The Cloudfoam technology was solely used in the midsole, but lately, Adidas has also been applying it in the shoe’s sockliner.
The Adidas Cloudfoam Daily QT Clean is one of the many products under the Adidas NEO range. With its comfort and style, this shoe has all the essential features of an everyday shoe. You can find this shoe under the running and lifestyle categories.