Adidas Campus Pride Style
The Adidas Campus Pride comes in one colorway option that is described as being cream white, with trace pink and trace scarlet colors to it. Tied together, these color represent the colors of the LGBTQ community, the inspiration behind the whole sneaker. It’s a great shoe for every gender and sex which is exactly what it is meant for. With a minimalistic style and design, the shoe will definitely stand out when worn out and about.
The low tops go very well with many outfits, fitting perfectly with the street style and casual wear. For those who know how to pair, the Adidas Campus Pride can go well with attires and outfits that are smart casual. Sometimes, with the right planning, the sneakers can accentuate the occasional work attire rather nicely. For women, pair it with shorts, skirts, and summer dresses to make a statement.
Adidas Campus Pride History
Adidas began its foray into the footwear industry back in the mid-1940s, the man behind the brand being the famous Adi Dassler. The success of a brand and a company was something Dassler built and worked hard on. Throughout the years, Adidas shoe after shoe after shoe reached peak status, followed by a slew of other well-favored Adidas sneakers.
To understand the history of the Adidas Campus Pride, we have to rewind a little and check out the original Adidas Campus. In the early 1970s, Adidas released an all-suede ball shoe called the Adidas Tournament, but it didn’t stay that way for that long. By the 1980s, it had transitioned from being a court sneaker to a skateboard kick, a transition that put it into the spotlight and the name Adidas Campus.
The hip-hop community was quick to embrace the sneaker, The Beastie Boys taking the sneaker on a journey to popularity town. To this day, many still enjoy the presence of the Adidas Campus, and many different iterations have already come out, one of them being the Adidas Campus Pride.
Part of the "Pride" pack from Adidas Originals, the Adidas Campus Pride has the cream white-based upper and the colorful stripe details to make up a forward-thinking design in a shoe that speaks a lot and supports a compelling cause. It was released on June 1, 2018 with a number of Adidas fans and members of the LGBTQ community as well as their supporters copping a pair of these kicks.
Adidas’ Support for the LGBTQ Community
The brand’s support for the LGBTQ community first came to light when Adidas released an ad early 2016 right on Valentine’s Day that showed Adidas’ support for same-sex couples. The ad? A shot of two women’s legs leaning into towards one another as if going in for a kiss. This was accompanied by a simple caption from Adidas that read “the love you take is equal to the love you make.”
The ad from Adidas caused a stir amongst sneakerheads as well as the rest of the world. Many commended the move but, as it is with the world and social media, some were quick to shun the brand. Despite it all, Adidas was firm with its support.
In that same time frame of its release of the same-sex ad, Adidas went further to redefine its role as great influencers for the betterment of society and community. Adidas announced that changes to endorsement deals would take place wherein LGBTQ athletes were encouraged to come out publicly and not be afraid as Adidas would not drop their contracts. In light of this, Adidas even went one step beyond and announced it would support LGBTQ athletes.
Today, Adidas stands its ground with its support and one way it shows this is with its release of the “Pride” Packs. Notable Pride shoes have come in the form of the Ultra Boost, the Adidas EQT Support Adv, the Adidas Superstar, the Crazy Explosive Low, and recently, the Campus.